Marketing Manager

1. Marketing Strategy & Planning

Develop overall marketing plans and campaigns

Identify target audiences and market positioning

Set marketing objectives aligned with business goals

2. Brand Management

Maintain and strengthen brand image and identity

Ensure consistent branding across all platforms

Work on brand awareness and reputation building

3. Campaign Management

Plan and execute marketing campaigns from start to end

Monitor campaign performance and optimize results

Work with designers, agencies, and vendors

4. Market Research & Analysis

Analyse market trends, competitors, and customer behaviour

Identify new opportunities for growth

Use data to improve marketing performance

5. Budget & Performance Tracking

Manage marketing budget and spending

Track ROI (return on investment) of campaigns

Prepare reports for management

6. Team & Stakeholder Coordination

Lead or guide marketing team members

Work closely with sales, business development, and external agencies

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