Brand & Digital Communications Strategist

Branding
• Support the positioning direction, working across internal teams and external vendors to ensure all activations align with the brand.
• Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.
• Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.
• Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.
• Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.
• Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in collaboration with in-house designers and/or external agencies.
• Act as brand guardian for key programmes and school-wide initiatives, ensuring adherence to brand standards and positioning consistency.
Website and Digital Assets
• Act as the brand guardian of the website, ensuring accurate and up-to-date content that is SEO-friendly
• Act as the project lead for the Website Revamp, overseeing the end-to-end project management of content mapping, stakeholder engagement, and user experience enhancement.
• Establish and implement sustainable website maintenance and optimisation processes, ensuring SEO compliance and guiding continuous improvement through performance insights.
• Develop monthly reports that track the various communications activations, including recommendations for improvement
• Oversee key digital assets, including website, intranet, and social media, ensuring alignment with the value proposition and brand standards
• Collaborate with the Data Analyst to strengthen data-driven decision-making through the development of digital performance reports using tools such as Google Analytics, SEMrush, and HubSpot.
• Support budget planning and monitoring for brand and digital initiatives.
Interested candidates, please email your resume to annasee@recruitexpress.com.sg
Anna See Sing Yee
CEI Reg R25157535
Recruit Express Pte Ltd
EA License No: 99C4599
We regret that only shortlisted candidates will be contacted

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