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Marketing Director

Hilltop Healthcare & Rehabilitation Center, Altoona, PA, USA

Job type: Full Time


Hilltop Healthcare & Rehabilitation Center -

We are seeking a dynamic and results-driven

Marketing Director

to lead our marketing initiatives and strengthen relationships with key stakeholders. The ideal candidate will possess a strong background in long-term care marketing, excellent communication skills, and a working knowledge of payer systems such as Medicare, Medicaid, and insurance providers. This is a strategic leadership role that offers the opportunity to drive business growth while fostering community and referral source relationships.

Duties and Responsibilities:

Campaign Development:

Design and implement advertising campaigns to enhance brand visibility and attract target audiences.

Community Engagement:

Build and maintain strong relationships within the community and with key referral sources.

Strategic Partnerships:

Cultivate partnerships with media outlets, affiliates, and other relevant organizations.

Collaboration:

Work closely with physicians, case managers, and social workers on strategic planning and business development efforts.

Requirements:

Education:

A degree in marketing, business, or a related field is desirable.

Experience:

At least 1 year of experience in marketing and management, with a preference for candidates experienced in long-term care (LTC) marketing.

Skills:

Excellent verbal and written communication skills.

Strong understanding of Medicare, Medicaid, and insurance payer systems.

Additional Considerations:

A clinical background is highly beneficial.

Benefits:

Health insurance

Dental insurance

Vision insurance

Paid time off

Join our team and play a pivotal role in driving the success of our organization while making a meaningful impact on the communities we serve.

Apply today!