Director of Sales and Marketing

Edgeworth Park at New Town -

Director of Sales and Marketing
Love to make a difference in the lives of seniors?

At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do. We are seeking a Director of Sales and Marketing to lead occupancy growth at Edgeworth Park at New Town, a 84 -unit senior living community located in Williamsburgh, VA.

This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.

What Solera Offers You

A growing company with opportunities for career advancement

Immediate pay access — no more waiting for payday

Tuition reimbursement to support your professional growth

Comprehensive medical benefits with discounted gym memberships

Dental, vision, life, and disability insurance

401(k) retirement plan

Paid holidays and paid time off

Employee Assistance Program (EAP)

Perks and employee discount programs

Supportive, team-oriented workplace culture

Position Overview

Through a combination of strategic marketing and relationship-driven sales efforts, the Director of Sales and Marketing is responsible for generating, managing, and converting leads to achieve budgeted occupancy targets. This role leads referral development, prospect engagement, tours, and the move-in process while maintaining a strong external presence in the local market.

The Director of Sales and Marketing spends the majority of the workweek outside the community, building referral relationships and representing the community to prospects, families, and professional partners.

Key Responsibilities

Sales Strategy & Occupancy Growth
Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy

Generate and convert qualified inquiries, referrals, tours, and move-ins

Utilize Solera sales methodologies to achieve targeted closing ratios

Track, analyze, and report sales performance and conversion metrics

Lead Management & Follow-Up
Respond promptly to all inquiries and ensure consistent follow-up

Maintain accurate lead and activity tracking within the CRM

Measure referral source effectiveness and adjust outreach strategies accordingly

Referral Development & Community Outreach
Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners

Achieve and maintain weekly outreach and referral contact goals

Attend networking events and represent the community professionally in the local market

Tour Readiness & Community Presentation
Ensure model, respite, and rent-ready rooms are tour-ready at all times

Conduct daily walk-throughs to ensure the community presents at its best

Partner with leadership on staging and presentation of model spaces

Marketing & Reporting
Complete weekly marketing and occupancy reports

Develop Competitive Market Analyses at least twice annually

Partner with the Home Office team on advertising, branding, and public relations initiatives

Support social media and local marketing efforts

Leadership & Collaboration
Partner closely with the Executive Director to align sales strategy with operational goals

Participate in stand-up meetings and cross-department collaboration

Assist with special events, open houses, and community programs

The Ideal Candidate

Approaches the role with an entrepreneurial, ownership mindset

Is motivated by exceeding sales and occupancy goals

Builds trust with families through empathy, professionalism, and follow-through

Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends

Demonstrates integrity, accountability, and strong leadership presence

Required Qualifications & Experience

Bachelor’s degree preferred or equivalent combination of education and experience

5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate

Proven track record of meeting or exceeding occupancy or revenue goals

Strong verbal and written communication skills; comfortable presenting to individuals and groups

Commitment to exceptional customer service

Proficiency with CRM systems and basic office technology

Valid driver’s license and reliable transportation

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.