Director of Marketing

American Medical Associates -

Director of Marketing -

Nursing Home

Located in the Upstate New York region

Salary up to $75K Per Year **based on experience**

Responsibilities of the Director of Marketing:

Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.

Represent the facility at community events, senior centers, and civic organizations to increase visibility.

Create and implement comprehensive marketing plans to meet admissions and census goals.

Ensure consistent brand messaging, visual identity, and positive representation across all channels.

Identify trends, assess competitors, and use data to inform strategy.

Qualifications of the Director of Marketing

Must have a strong understanding of marketing principles, strategies, and tactics

Must have marketing experience in long-term care

Must have connections to local hospitals in the area

Experience/ability to establish new connections

Excellent oral and written communication skills

Must be able/willing to travel

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