Associate Director of Product Marketing

Associate Director, Product Marketing
Location:

Remote
Team:

Marketing

About Digitalzone
Digitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact.
As we continue to scale both our media and software offerings, we are investing in building a modern product marketing function to sharpen our narrative, strengthen our go-to-market execution, and better connect our solutions to real customer outcomes.

The Role
We’re hiring an

Associate Director of Product Marketing

to help shape how our products and solutions show up in the market. This is a

build-phase role —ideal for someone who is excited to roll up their sleeves and help define, refine, and scale our product marketing function. You’ll partner closely with Marketing leadership, Product, and Sales to:

Strengthen our product narratives
Elevate our sales enablement materials
Bring customer stories to life in a more compelling, market-facing way
We are looking for someone who can bring strong POVs, structured thinking, and ownership to how we position ourselves in-market. Someone who doesn’t just build assets, but can define what the story should be.
This role sits at the center of how Digitalzone communicates value to the market. From product narratives to sales conversations to customer stories, your work will directly impact how we differentiate, how we sell, and how we grow.

What You’ll Own
1. Product Narrative & Positioning

Help develop and refine clear, differentiated positioning for Digitalzone’s core offerings
Translate complex solutions into simple, compelling messaging
Ensure consistency across decks, campaigns, website, and sales conversations
Partner with leadership to evolve our category narrative over time

2. Sales Enablement (Core Focus Area)

Conduct a full audit of existing sales collateral to identify gaps and opportunities
Build and maintain a scalable sales enablement library (pitch decks, one-pagers, battlecards, etc.)
Partner with design to elevate the quality and consistency of materials
Create a process for ongoing updates, version control, and field feedback
Ensure Sales teams are equipped with clear, compelling, and effective storytelling assets

3. Case Study Development & Customer Storytelling

Own the development of high-impact case studies that connect:

Customer challenges
Digitalzone solutions
Measurable business outcomes

Transform existing client results into compelling narratives—not just summaries
Build a repeatable framework for capturing, writing, and scaling customer stories
Partner with Sales and CX to identify strong story candidates and bring them to life
Ensure case studies can flex across formats (sales decks, one-pagers, website, events)

4. Competitive Intelligence & Market Insight

Stay close to competitors and broader B2B demand gen trends
Support the development of battlecards and differentiation narratives
Identify emerging opportunities and whitespace in the market

5. Strategic Deal & Pitch Support

Partner with Sales on high-priority accounts and strategic opportunities
Support pitch development with strong messaging and solution framing
Contribute to storytelling for complex or high-value deals
Participate in select client conversations as a subject matter expert

6. Thought Leadership & Market Presence

Support webinars, virtual events, and key content initiatives
Moderate webinars and contribute to high-impact content experiences
Help bring Digitalzone’s POV to life across research, presentations, and campaigns

What We’re Looking For

6–9+ years in product marketing, solutions marketing, or strategic B2B marketing roles
Strong ability to craft compelling narratives and simplify complex solutions
Experience building or improving sales enablement materials that drive real impact
Proven ability to turn customer results into engaging case studies and stories
Deep understanding of B2B demand generation and buyer behavior
Experience supporting sales teams in strategic or enterprise deal cycles
Excellent written and verbal communication skills
Comfortable operating in a fast-moving, build-stage environment

What Makes This Role Unique
This is not a fully built, plug-and-play product marketing function. You’ll be stepping into a

high-impact build phase , where:

The foundation exists, but the narrative, enablement systems, and storytelling need to be elevated
You’ll have direct access to leadership and influence on how we go to market
You’ll help define what “great” looks like for product marketing at Digitalzone
This is an opportunity to

build, not just maintain .
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