Marketing Communication Specialist

LOCAL CANDIDATES ONLY

A Marketing Communication Specialist is a professional who coordinates the development and design of a company's promotional materials, intending to spread brand awareness and assist the marketing team.

They create messaging strategies and marketing campaigns to teach consumers more about the company and its products. Marketing communication specialists may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to consumer preference, and create innovative content.

Marketing Communication Specialist will complete tasks that support the organization's overall marketing initiatives. Should have the following responsibilities:

Designing and creating online marketing content, including newsletters, brochures and promotional emails.

Collaborating with design and public relations to create white papers, infographics, and marketing videos.

Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.

Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.

Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.

Assisting the return on investment (ROI) for marketing campaigns.

Networking with potential customers and industry professionals to grow brand awareness and promote the company products.

Contacting and maintaining relationships with the decision makers and marketing teams for existing and new customers that are onboarded.

Setting up on-site visits, workshops, in-person seminars, online webinars with all existing and new customers on a monthly basis.

Qualifications

Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, advertising, and vendors, contractors and freelancers.

Excellent interpersonal skills for representing the organization in public, during media events, product launches, product demonstrations, and while participating at trade shows.

Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Familiarity with project management software is an asset.

Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must, with experience in web page development or graphic design.

Ability to provide information on previous campaigns, projects and timelines overseen and implemented to demonstrate overall capabilities.

Superior customer relations phone skills.

LOCAL CANDIDATES ONLY – THIS IS AN ONSITE ROLE

HubSpot, CRM, Eventbrite, Mailchimp, Zoom experience and proficient with Microsoft 365.

This is not a Graphic Designer role or a Digital Marketing position.

Salary: $23.00 - $24.00 per hour

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