Web Content Developer

Web Content Developer

The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target, Adobe Analytics, taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO), and online/digital metrics using industry best practices. Implement and monitor the organization's online and digital properties for usability, relevance, and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.
Responsibilities
Author, QA, and publish content within Adobe Experience Manager to support Marketing & Business initiatives
Analyze and report testing and optimization results, content initiative results, and make recommendations for future redesigns and testing, and campaigns and projects
Create, edit, test, optimize, and evaluate digital experiences
Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation
Conduct content audits across channels to support business needs and identify deviations from the approved content strategy and recommend corrective action
Partner in the creation, maintenance, and execution of the digital content calendar
Develop/recommend changes to improve the usability of digital content, functionality, interactivity and usability of site(s) to management
Serve as an expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors
Represent the Web & Content Strategy team at meetings with business units and other Marketing teams
Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements
Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
Work with internal content authors and designers to ensure content meets digital best practices
Performs other duties as appropriate
Qualifications
Bachelor's Degree in a related field or the equivalent combination of training, education, and experience
Effective verbal and written communication skills
Experience in content delivery, management, retrieval systems, and production for high traffic websites (Adobe Experience Manager)
Experience in translating complex concepts, customer needs, motivations, and behaviors into easy-to-understand interactive experiences and deliverables
Experience in using web analytics software (Adobe Analytics)
Knowledge of interactive usability best practices and concepts
Knowledge of interactive design and information architecture related to content strategy
Knowledge of SEO strategy as applied to content
Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
Managing multiple priorities independently and/or in a team environment to achieve goals
Organizational, planning, and time management skills
Skill influencing and building consensus with business partners
Skill in navigating multiple screens and PC applications and adapting to new technologies
Desired - Familiarity with using web analytics software (Adobe Target, Adobe Analytics, Google Analytics)
Desired - HTML skills, including knowledge of CSS, JavaScript
Desired - Experience in various content management systems (Adobe Experience Manager preferred)
Desired - Knowledge of the financial services environment and the organization's functions, policies, procedures, products, and services
Desired - Experience working in a demanding, fast-paced, creative environment similar to an advertising agency