Manager of Brand and Media

Rocky Mountain Prep Brand Media Manager

Rocky Mountain Prep is a diverse and dynamic community of educators, families, scholars, and advocates committed to reimagining what excellent public education looks like in Colorado. We are a network of 12 rigorous and loving schools serving children from 12 weeks through 12th grade across the Denver metro area. Grounded in our PEAK values—Perseverance, Excellence, Adventure, and Kindness—we work relentlessly to ensure every student, especially those historically marginalized by systemic inequities, is prepared to thrive in college, career, and life. At RMP, we draw strength from the diversity of our racial, cultural, linguistic, and lived experiences, equity is our commitment, and inclusion is our daily practice. We believe that by combining high expectations with deep belonging, we can create joyful, affirming spaces where every child and adult can realize their full potential.
The Role of the Brand Media Manager

The Brand Media Manager is RMP's primary content producer, campus storyteller, and the person most visibly embedded in our school communities. This is a field-based production role: the Brand Media Manager spends significant time across all 12 RMP campuses capturing real moments, building relationships with educators, students, and families, and translating those experiences into high-quality multimedia content that tells the stories from the RMP community. This role manages all organizational social media channels, oversees school-level social media accounts, and produces the full range of content — video, photography, graphic design, writing — that powers RMP's communications.
Field-Based Content Production & Campus Presence
Maintain a consistent, visible presence across RMP school campuses as the team's primary embedded content producer and storyteller — attending events, classroom moments, and community gatherings to capture content as it happens.
Be nimble and responsive: this person adjusts their plans and shows up at campuses so we can capture the stories of our students and staff. That responsiveness is a core job expectation, not an occasional ask.
Photograph and film RMP school life to professional quality standards, producing final, publication-ready assets independently without additional production support, and uphold the standards and adhere to guidelines to keep students safe.
Edit photos and short-form video using professional tools, delivering polished content on timelines that match the pace of school life.
Maintain and curate RMP's photo, video, and asset library across all campuses and channels.
Network Social Media Content Production
Produce all content for RMP's network-wide organizational social media accounts (Instagram, Facebook, LinkedIn), including writing captions, designing graphics in Canva, scheduling posts, and monitoring engagement.
Develop content that is visually compelling, on-brand, and grounded in the real stories of RMP students, families, and staff — not stock imagery or generic templates.
Design social media graphics and basic promotional materials using Canva for network accounts and NST-level and campus-level needs, working within RMP brand standards.
Track analytics for network accounts and produce regular performance reports for the Communications Director.
Respond to comments and engage audiences in ways that reflect RMP's voice and values.
School Social Media Oversight, Training and Coaching
Serve as the network-level coach and accountability partner for school-based social media leads across all 12 campuses — not the producer of school content, but the person who trains, reviews, and holds school staff to standards.
Establish and communicate clear expectations for school social media accounts, including posting cadence, content standards, and brand guidelines.
Review school social media data regularly, share insights with school-based leads, and provide specific, actionable feedback to help them improve.
Review school posts for brand consistency and flag risk items to the Communications Director before or after publication as appropriate.
Deliver ongoing training to school social media leads, including new staff onboarding and refreshers when standards slip.
Escalate pattern issues, persistent non-compliance, or high-risk content to the Communications Director immediately.
Written Content and Internal Communications Support
Write and produce content across formats: social media captions, newsletters, family communications, blog posts, event recaps, and internal announcements.
Support the Communications Director in executing internal communications, including the all-staff newsletter if retained.
Ensure all written content — including school-facing materials — is free of errors, on-brand, and appropriate for diverse audiences.
Support the Communications Director in drafting external-facing materials and rapid-turnaround content needs.
School Community Support and Brand Execution
Serve as the day-to-day point of contact for school staff with communications questions, Canva template requests, and brand guidance.
Produce basic design assets in Canva for school and NST-level needs — event posters, announcement graphics, simple promotional materials — within established brand guidelines.
Refer more consequential design needs (network templates, campaign materials, mascot or identity work) to the Communications Director for freelance design scoping.
Maintain and update school communications toolkits and announcement templates.
Build genuine relationships with school leaders, front office staff, and teachers to surface authentic stories and earn the trust needed to capture moments as they happen.
Agency Coordination Support
Support the Communications Director in gathering assets, preparing materials, and conducting first-pass review of SKDK deliverables.
Coordinate production logistics with SKDK on active projects, including asset delivery and review timelines.
Required Qualifications:
Proficiency in photography and photo editing (Adobe Lightroom, Photoshop, or equivalent); ability to deliver polished, publication-ready photos independently.
Proficiency in short-form video production and editing (Adobe Premiere, CapCut, Final Cut Pro, or equivalent); ability to produce engaging, on-brand video without additional support.
Strong proficiency in Canva; ability to produce professional, on-brand social media graphics and basic promotional materials quickly and consistently. Consequential design projects (network templates, campaign identities, major visual refreshes) are scoped to freelance designers.
Excellent writing skills across formats, including social media captions, newsletters, and family communications — with zero tolerance for typos or off-brand language.
Experience managing social media accounts professionally, including content creation, scheduling, community monitoring, and analytics.
Genuine excitement about being embedded in schools and communities: this person must be willing to show up at a school event on short notice, adjust plans when something is happening, and build real relationships across campuses.
Nimbleness and flexibility; communications priorities shift, and this role must shift with them without losing quality.
Deep commitment to equity, to authentic storytelling, and to representing RMP's students, families, and communities with accuracy and care.
Must be based in Denver, Colorado; regular presence across all 12 RMP school campuses is a core, non-negotiable expectation of this role.
Preferred Qualifications:
Experience producing content that authentically represents racially and linguistically diverse communities.
Experience in K-12 education, nonprofit, or a community-facing organization.
Familiarity with social media scheduling platforms (e.g., Hootsuite, Later, Sprout Social) and email marketing tools (e.g., Mailchimp).
Bilingual in Spanish a significant plus, given the communities we serve.
Experience with drone photography or videography a plus.
Education: Bachelor's degree required, preferably in communications, journalism, film and media production, graphic design, or a related field. A strong portfolio may be considered in lieu of a degree.
Years of experience: 2-5 years of experience in content production, multimedia, or communications with a strong portfolio demonstrating photography, video editing, and design work. Education or community-embedded experience preferred. A portfolio is required as part of the application.
Salary
$60,000 - $95,000 annually. This range reflects the full growth potential of the role over time. Rocky Mountain Prep typically expects to place candidates in the lower- to middle-range, depending on experience, qualifications, and internal equity considerations.
Benefits
At Rocky Mountain Prep, taking care of our team is essential to building joyful, academically excellent schools. We offer a comprehensive