Tactical Gear Brand Media and Content Coordinator

Media & Content Coordinator

AXL Advanced is seeking a highly motivated Media & Content Coordinator to help support content creation, product launches, social media, customer engagement, and day-to-day media operations for one of the fastest-growing tactical gear brands in the industry. We are looking for someone who:
Understands modern tactical gear and firearms culture
Can create engaging short-form content for Instagram, TikTok, Facebook, X, and YouTube Shorts
Understands how to communicate products and gear setups to end users
Is organized, self-motivated, and capable of working independently
Wants to help grow a respected tactical gear brand
Responsibilities:
Assist with creating and publishing content across Instagram, Facebook, TikTok, YouTube, X, Shopify, and email
Help create engaging short-form video content focused on products, gear setups, launches, and tactical use-cases
Assist with product launches, newsletters, social posts, and promotions
Coordinate with internal teams to help keep content and launches organized and on schedule
Interact with customers through Instagram DMs, comments, story replies, and social media engagement
Help foster positive relationships with customers, creators, influencers, and industry homies
Assist with photography, videography, editing, captions, and social media publishing
Support website and Shopify content updates when needed
Attend trade shows, range days, industry events, and media shoots when needed
Qualifications:
Must understand tactical gear, firearms accessories, and modern equipment setups
Must be able to independently configure/load tactical equipment setups without assistance
Strong understanding of Instagram, TikTok, YouTube, and modern social media platforms
Comfortable shooting/editing short-form video content
Organized, self-motivated, and dependable
Strong communication skills
Photography/video editing experience preferred
Shopify, Klaviyo, Adobe Suite, CapCut, or similar experience preferred
Additional Information:
Full-time onsite position in Wylie, Texas (75098)
Some travel, trade shows, range events, and industry events may be required
Employee discounts and industry access available after 90 days
Medical, Dental, and Vision after 60 days
401k with company match after 1 year
PTO after 90 days
Compensation: $21.00 - $23.00 per hour
About Us:
AXL Advanced designs and manufactures high-performance upgrades and stand alone products for Military and Law Enforcement for use with gear made by Crye Precision®, Spiritus Systems, FirstSpear®, Velocity Systems, Mayflower, S&S Precision, Ferro Concepts, LBT (London Bridge Traders), Eagle Industries, and other great Military/LE gear brands. AXL Advanced is proud to be an Equal Opportunity Employer.