Brand Marketing Manager - Poultry

Brand Marketing Manager

The Brand Marketing Manager is responsible for leading the strategic planning and execution of integrated marketing for assigned product categories and brands, including Tyson®. This role owns annual brand planning, go-to-market execution, and cross-functional alignment across key sales channels. The Brand Marketing Manager will lead brand-building initiatives, support customer growth, and drive business performance through strong strategy, disciplined execution, and effective partnership across internal teams and external agencies.
Key Responsibilities

Support development of annual brand and category priorities in partnership with Business Units.
Develop integrated marketing briefs and annual category plans aligned to business objectives.
Assess and manage brand partnerships, sponsorships, and co-branded collaborations.
Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
Identify consumer and customer opportunities to support category growth and innovation.
Lead development and execution of multi-channel marketing campaigns across digital, social, PR, retail, and eCommerce.
Manage agency partners and provide direction on creative development, activation, and performance tracking.
Ensure all communications adhere to Tyson brand standards and drive cohesive storytelling.
Activate strategic partnerships to expand brand presence and drive innovation in-market.
Track KPIs and partner with analytics teams to optimize campaign performance.
Collaborate with Sales, Category Management, and Shopper Marketing to deliver compelling customer-facing programs.
Support sell-in through custom marketing collateral, selling tools, and new product presentations.
Develop account-specific programs for national chains, operators, and distributors to support volume and margin goals.
Represent marketing on customer calls, including strategy prep, storytelling, and post-meeting follow-ups.
Serve as the marketing "quarterback" across cross-functional teams — including Brand, Shopper, Digital, PR, Media, R&D, and Packaging Design.
Maintain visibility on project milestones via integrated calendars, workback schedules, and project tracking documents.
Manage budgets, timelines, vendor coordination, and project updates to ensure strong execution.
Collaborate with R&D teams to commercialize innovation pipelines that meet operational feasibility and consumer demand.
Partner closely with Innovation teams to ensure product development reflects brand strategy and consumer insights.
Establish recurring cross-functional touchpoints to review pipeline priorities, go-to-market plans, and launch readiness.
Translate brand and consumer insights into a clear, actionable innovation briefs for R&D and product teams.
Support integrated launch plans so new products enter the market with cohesive brand storytelling and strong execution.
Qualifications

Education: Bachelor's degree in Marketing, Business, Research Analytics or a related field (MBA preferred).
Experience: 4–6 years in brand marketing, category marketing, shopper marketing, or advertising agency experience.
Technical Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word); Competent in Adobe Creative Suite (InDesign, Photoshop, etc), familiarity with digital marketing platforms and analytics preferred.
Marketing Expertise: Demonstrated success managing brand and category strategies, integrated marketing campaigns, and budget stewardship. Strong understanding of consumer and customer dynamics in both retail and foodservice channels. Experience in innovation pipelines, product launches, and promotional planning.
Soft Skills: Excellent written and verbal communication skills. Strong analytical mindset and ROI-focused thinking. Ability to lead cross-functional teams and projects to hit deadlines. Bias for action. Self-starter with the ability to work autonomously and prioritize in a fast-paced environment.
Location: Onsite – Springdale, Arkansas
Travel: 7–10 trips per year
Work Shift: 1ST SHIFT (United States of America)
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.