Product Marketing Director

Requirements

A storyteller. You have empathy for customers and a belief in AKASA’s purpose. You’re able to adapt how you communicate to best reach and engage multiple audiences and differentiate AKASA. Excellent writing and editorial skills, with proven content creation experience
Adaptable. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big-picture view and the details that matter. You’re able to juggle multiple projects and priorities, and communicate and prioritize effectively
A team player. You effectively partner with stakeholders across the organization. You’re always willing to jump in to help your teammates. You seek out different perspectives
You enjoy building consensus across multiple teams to achieve shared goals. Finally, you can identify and prioritize the most important upcoming needs and collaborate with other teams to execute against those in a timely manner
Data and execution oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market
Minimum of 6-8 years of experience in product marketing
Experience working closely with Sales and Customer Service teams
Firm understanding of healthcare market and health system needs. Bonus if you understand the revenue cycle world
Excellent written and oral communication skills
BA/BS degree and/or relevant work experience
What the job involves

We’re looking for a Product Marketing Director to serve as an extension of the Go-to-Market (GTM) and Product teams, participating in GTM strategy, product planning, product launching, and bringing "voice of customer" insights into the product and market development process
In this role, you’ll be developing and executing comprehensive product marketing strategies to drive the success of our products in the market
You will work closely with cross-functional teams, including research and development, sales, and marketing, to ensure effective product positioning, messaging, and GTM strategies
Your expertise will be crucial in enabling our sales teams, analyzing competitors, and driving impactful marketing campaigns
Directly oversee the development and execution of product positioning, messaging and launch strategy by customer segment, informed by customer research, market insights, and product understanding. Messaging should educate and excite our clients and internal GTM teams
Develop product messaging and sales enablement materials , including collateral, sales presentations, supporting website content, customer emails, customer case studies, product demonstrations, product spec sheets, and other assets to support sales and marketing teams
Work cross functionally with all of our teams to ensure that our messaging is incorporated and consistent across all internal and external channels of communication
Research and report on competitive positioning of our products in the market, based on market intelligence, industry developments and competitive analysis. Develop sales battle cards and ensure ongoing competitive intelligence updates in CRM (Salesforce) in partnership with the sales team
Drive product launch planning and execution including evaluation and communication of launch success
Plan and lead product discussions for customer convening events and customer advisory boards. Build trusted relationships with customers to gather feedback on product development concepts and evaluate new products and product features
Provide direction and content support for product-related events, PR and social media, collaborating closely with other parts of the Marketing team to ensure a cohesive approach and measurement plan
Develop and support marketing campaigns that generate demand, build product awareness, and drive lead generation, including messaging, content, and assets in collaboration with the marketing team

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