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Marketing Coordinator

Rand-Whitney, Worcester, MA, USA

Pay: 60.000 - 80.000

Job type: Full Time


SUMMARYThe Marketing Coordinator supports the execution of marketing initiatives, sales support materials, and internal communications. This role focuses on content updates, campaign coordination, and administrative marketing activities while ensuring brand consistency across platforms. The position collaborates closely with marketing leadership and sales teams to deliver timely, accurate, and effective marketing assets.DUTIES AND RESPONSIBILITIESCreate, update, and maintain sales enablement tools including presentations, pitch decks, specification documents, case studies, brochures, and sell sheets to support sales efforts.Maintain and update website content, including blogs, news, photography, and video assets.Develop, schedule, and publish social media content and campaigns in alignment with marketing plans.Track and report on marketing analytics, including campaign performance and engagement metrics.Support internal communications by preparing updates, announcements, and meeting materials.Coordinate logistics and materials for sales meetings, trade shows, community events, and other marketing activities.Order, manage, and distribute promotional items, swag, holiday gifts, giveaways, and marketing materials.Collaborate with marketing leadership to promote new capabilities and campaigns.Special projects and assignments as business dictatesSUPERVISORY RESPONSIBILITIESThis position has no supervisory responsibilitiesSKILLS AND QUALIFICATIONSBachelor’s degree in Marketing, Communications, Business or related field required0-2 years of marketing, communications, or administrative support experience requiredExperience with Adobe Creative Suite (Illustrator, Photoshop, InDesign) requiredFamiliarity with social media platforms and content management systems preferredBasic understanding of marketing analytics and reporting tools preferredProficiency in Microsoft Office Suite requiredMust have attention to detail and focused concentrationMust be able to learn new tasks and complete tasks independentlyMust be able to make timely decisions in the context of the workflowMust possess strong organizational skills, ability to multi-task and responsivenessPHYSICAL DEMANDSRegularly required to sit and use hands to handle or feelFrequently required to talk or hearOccasionally required to reach with hands and armsSpecific vision abilities include close vision, distance vision, and ability to adjust focusMay occasionally lift and/or move up to 10 poundsReasonable accommodations may be made to enable individuals with disabilities to perform essential functionsWORK ENVIRONMENTNormal office environmentCERTIFICATES, LICENSES, REGISTRATIONSNone requiredOTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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