Technical Brand Designer

Requirements

Experience: 5+ years in brand, motion, visual or marketing design — ideally in a creative tech, AI, or design-led company

Portfolio: A strong body of work showcasing web, digital, and brand systems that balance craft, clarity, and storytelling

Systems Thinker: Experience creating scalable design systems and reusable components across channels and platforms

Cross-Functional Collaborator: Comfortable partnering with product, marketing, and agency teams; thrives in collaborative and fast-paced environments

Technical Fluency: Expert in Figma for system design and collaboration. Experience using AI coding tools (e.g. Claude Code, Cursor) to rapidly build landing pages, internal branding tools, and interactive prototypes. You'll live in these tools as you explore, refine, and bring ideas to life

Curious and Iterative:Blends creative intuition with measurable impact by leveraging experimentation, A/B testing, and performance data to guide design decisions and continuous learning

What the job involves

We’re looking for our first Technical Brand Designer to join Ideogram’s Product Design team. In this role, you'll shape how our brand is experienced across every touchpoint, uniting brand expression, design systems, and storytelling into one cohesive visual language

You’ll build and maintain a visual system and asset library that brings Ideogram’s identity to life, ensuring our story feels consistent, expressive, and unique. Working closely with Marketing, Product, and our external creative agency, you’ll evolve Ideogram’s brand for its next stage of growth by balancing craft, clarity, and scalability

This is a unique, blended role at the intersection of brand and product design that is perfect for a designer who’s as obsessed with craft and storytelling as they are with systems and consistency

Define and Evolve the Brand Guidelines: Build and scale a cohesive brand identity across web, campaigns, and product surfaces, creating the visual foundation for Ideogram’s next phase of growth

Design High-Impact Marketing and Web Experiences: Partner with product and marketing to design elegant, responsive web experiences and digital campaigns that communicate our story and technology

Bridge Product and Brand: Work cross-functionally to ensure our brand expression feels consistent and inspiring, from launch moments to UI details

Collaborate with Our Creative Agency: Translate high-level brand strategy into visual executions, ensuring every asset feels aligned with our tone, aesthetic, and ambition

Prototype, Test, and Iterate: Explore ideas quickly through sketches, motion studies, and rapid iterations; use feedback and data to refine direction

Champion Design Excellence and Storytelling: Set a high bar for visual quality and brand consistency while inspiring others to think creatively and craft boldly

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