Product Marketing Lead

We’re looking for a Product Marketing Lead to help drive product, commercialization and go‑to‑market (GTM) strategy for our product line. The ideal candidate is a decisive leader who leverages both data and creative problem‑solving to identify and lead strategic product initiatives, revenue growth opportunities, and commercialization strategies. We’re looking for someone who thrives on crafting compelling narratives that highlight our product value propositions and bringing new products to market.

What you’ll do

Partner with key stakeholders to develop and refine core customer portfolio vision, strategy, sizing, and plans

Identify, model and help to prioritize new product initiatives for both new and existing market segments

Take the lead on developing commercialization strategies for new product launches, including pricing, packaging, distribution models, and recommend structural price changes for existing offerings

Conduct market and competitive analyses across key verticals to inform product strategy and positioning

Serve as a subject‑matter expert on our buyer personas, segmentation, industry trends and the messaging hooks that drive pipeline and revenue growth

Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to customers, internal partners and frontline teams

Define success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go‑to‑market (GTM) strategy implementation

What you’ll bring

Bachelor’s degree in Marketing, Product Strategy, or similar field

10+ years of professional experience including at least 5 years in B2B product marketing, product strategy, or management consulting

The ability to thrive in a fast‑paced and ever‑changing environment is a must

Proven experience identifying and driving strategic product initiatives

Experience partnering closely with product in discovery, building packaging, and driving adoption and retention

Proven experience bringing products to market with cross‑functional teams (product, design, analytics, sales, success, customer care etc.), including GTM strategy and execution

Prior SaaS experience required (B2B2C is preferred, but not required)

Strong understanding of measuring performance through metrics and KPIs with the ability to tell a rich story through data

Strong analytical skills: comfort with data analysis, pricing, and presenting quantitative insights

Attention to detail and organization is paramount with a continuous desire to learn and improve

Benefits

Equity compensation

Medical, dental, vision, and life insurance

Unlimited paid time off

401(k) match

Maternity/paternity leave

Fully‑subsidized downtown parking

Weekly lunch stipendFull access to onsite gym and locker rooms

Monthly team get‑togethers (lunches, social events, sports outings, etc.)

Closinglock is an equal‑opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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