Retention Marketing Executive

About the company:
Suntek.ai is at the forefront of helping eCommerce businesses optimize their operations through advanced AI solutions and comprehensive eCommerce store management. Our goal is to empower online retailers with state-of-the-art technology that enhances efficiency and drives growth. As part of the services, it provides retention marketing & analytics to eCommerce businesses, helping them optimise repeat customer flow

Job Description:
Title: Retention Marketing Executive / Lifecycle Marketing & Analytics

Department: Growth / Marketing

Reports to: Head of Growth / Marketing Lead

Experience: 2-4 years (eCommerce / D2C CRM or lifecycle marketing)

Role overview:
Customer-facing role, centred on creating CRM strategy + performance for Email/SMS with emphasis on lifecycle journeys, segmentation strategy, experimentation, and reporting.

The role involves a high degree of thinking on your feet, troubleshooting issues, and ensuring timely delivery across touchpoints

Key responsibilities:

Campaign Lifecycle strategy (Flows)

Define lifecycle journeys and flow architecture (triggers, timing, exclusions, suppression, guardrails)

Prioritise what to build/iterate based on business impact (repeat, conversion, churn reduction)

Partner with execution resources to implement and QA

Segmentation strategy + platform expertise (KLAVIYO & SUBSCRIPTION softwares like RECHARGE/SKIO)

Build a segmentation framework across lifecycle stage, customer value (RFM/LTV), intent signals, affinity, engagement/fatigue

Implement segmentation cleanly in Klaviyo (event/property logic, dynamic updates, exclusions/suppression)

Enable scalable personalization (conditional content/dynamic blocks)

Marketing Analytics

Own weekly/monthly CRM reporting with insights, providing actionable insights based on data

Ensure event tracking and data quality with Tech/Analytics (view, cart, checkout, purchase, etc.)

Flow impact: conversion lift, repeat purchase movement, win back effectiveness

Engagement health: CTR/CTOR trends, unsubscribe/complaint rate (trend-based)

Must-have

Strong hands‑on knowledge of Klaviyo (flows, segments, templates, reporting/attribution basics) AND Subscription softwares like Recharge/Skio (Churn prevention etc)

Knowledge of eCommerce platforms like Shopify

Strong campaign planning & analytics (RFM/Cohort, etc)

Stakeholder management and crisp communication

Good-to-have

HTML/CSS basics for templates

Shopify/GA4 familiarity

SMS strategy experience

What We Offer

Competitive salary

Remote work flexibility with a supportive and collaborative team culture.

Opportunities to work on innovative eCommerce projects with a global impact.

Support for professional growth through training and development programs.

Exposure to cutting-edge technology in the eCommerce domain.

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