Director, CRM

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IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper‑engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample‑size subscription IPSY Original, full‑size subscription IPSY Extra, and quarterly, limited‑edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self‑discovery, self‑expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

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About the Role
We are seeking a Director of CRM Lifecycle Marketing to lead the evolution of IPSY’s CRM function into a strategic growth engine. This leader will own an end‑to‑end lifecycle strategy across the member journey — driving conversion, increasing LTV, improving net retention, and reducing churn across all subscription programs (Original, Extra, Ultimate), IPSY Shop, upgrades (Beauty Boost, Annual), and future offerings. This is a highly commercial role. You will translate business goals into lifecycle strategy, forecasting and driving measurable performance across email, push, SMS, and emerging direct‑to‑member channels. You will combine deep channel expertise, personalization at scale, and data fluency to unlock step‑change impact. You will partner closely with Product, Engineering, Data/Analytics, Creative, Brand, Operations, and CX to architect scalable programs, influence roadmap decisions, and modernize our CRM stack (Iterable and beyond). We are looking for a change agent — someone who thrives in transformation, challenges the status quo, and builds systems that move us from campaign‑centric execution to 1:1 personalization at scale. The Director, CRM will report to the VP, CRM and can be 100% remote from any of the U.S. states that IPSY has an authorized business presence.

What YOU’LL BE DOING
Own Commercial Performance

Drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets

Forecast performance, proactively identify risks and opportunities, and implement mitigation plans

Lead rigorous testing roadmaps and optimization cycles across all channels

Translate performance into executive‑ready narratives with clear drivers and actions

Architect the Member Journey

Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation

Advance segmentation and personalization strategy using behavioral, transactional, and predictive data

Elevate triggered and automated programs to increase relevance and incremental revenue

Identify and launch new channels and innovations that expand lifecycle impact

Lead CRM Transformation

Act as a visible agent of change within the CRM organization

Shift team mindset from campaign execution to member‑centric growth thinking

Champion experimentation, accountability, and measurable impact

Partner with VP CRM to evolve operating models, testing standards, and performance rigor

Scale MarTech & Personalization – in partnership with Marketing Ops

Drive architecture decisions within Iterable and the broader MarTech ecosystem

Improve data flows, segmentation logic, automation, and reporting infrastructure

Build scalable frameworks for personalization at volume

Prioritize initiatives that unlock long‑term efficiency and automation

Build & Develop a High‑Performance Team

Hire, coach, and elevate a team of lifecycle marketers

Raise the bar on analytical fluency and storytelling

Foster cross‑functional collaboration and enterprise influence

Develop strong QA processes and execution excellence standards

What We Are Looking For
Commercial & Analytical Rigor

10+ years in lifecycle, CRM, or growth marketing with demonstrated ownership of revenue‑driving programs

Deep experience forecasting performance and managing retention and LTV metrics

Advanced A/B testing expertise and ability to translate data into strategic action

Strong financial and quantitative acumen (Excel/GoogleSheets required; SQL a plus) Familiar with analytics dashboards (Tableau, Sigma, Amplitude, Looker, etc)

Lifecycle & Cross‑Channel Expertise

Proven experience building automated lifecycle journeys across email, push, SMS

Expertise in segmentation, behavioral targeting, triggered workflows, and personalization

Experience leading within enterprise ESP platforms (Iterable, Braze, Salesforce Marketing Cloud, etc.)

Comfort partnering with Engineering and Data on architecture and data pipelines

Strong articulation of best practices in driving performance bridging creative with performance

Change Leadership

Demonstrated success leading teams through transformation

Ability to influence cross‑functional stakeholders through data and clarity

Strong executive communication skills

Balances creative intuition with analytical discipline

Leadership Profile

6+ years leading and developing high‑performing teams

Comfortable operating in ambiguity and scaling systems in fast‑growth environments

Detail‑oriented but strategically oriented — can zoom out and zoom in seamlessly

Bachelor’s degree required, preferably in business, marketing, technical or quantitative field.

Why This Role Matters
CRM is one of IPSY’s most powerful growth levers. This role will define how we scale personalization, modernize lifecycle marketing, and unlock sustainable member value at scale. If you are an equal parts operator, strategist, and builder — and want to transform CRM into a performance engine — we’d love to meet you.

What We Offer

Competitive base salary & bonus program

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

EEO Statement
We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. If you need reasonable accommodation in the application or employment process, please contact us. Please review our California Privacy Notice.

Pay is based on several non‑discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $170,000 USD - $200,000 USD

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