Lifecycle Marketing Manager

Position:

Lifecycle & Growth Marketing Manager

Location:

Remote (Global)

Employment Type:

Full‑Time

Type of Contract:

Independent Contractor

Work from anywhere and take ownership from day one.

About Us
We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest‑growing brands in the industry, and our mentees are building the next wave.

Over the past five years, we’ve grown to millions in revenue purely through organic word‑of‑mouth and community — no paid marketing, no dedicated growth team.

The Role
1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy.

2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories.

3. This is a

hands‑on, execution‑heavy role :

No team management

No delegating strategy

You are building, testing, and shipping

Key Responsibilities
Lifecycle & Activation (Primary Focus)

Own the full journey: signup → first session → repeat customer

Build, test, and optimize email sequences across the funnel

Run weekly A/B tests

Identify drop‑off points and fix them

Drive improvements in:

Activation rate

Time‑to‑value

Retention

LTV

Community & Content

Engage mentors and mentees to surface high‑value stories

Curate and write the weekly newsletter

Keep the community active and connected across channels

This is not just email marketing — you’re building relationships that increase marketplace stickiness.

Analytics & Experimentation

Build and maintain a growth dashboard

Run weekly reporting directly to the CEO

Surface actionable insights that drive decisions

Identify funnel gaps and design experiments to close them

Revenue Accountability

Own metrics that directly impact revenue

Work toward clear targets such as:

Activation rate

Session volume

Retention

GMV growth

Lifecycle is the initial focus, with the opportunity to expand into acquisition over time.

What Success Looks Like
First 90 Days

Audit all customer touchpoints

Rebuild core email sequences

Launch a live growth dashboard

Improve activation rate

First 6 Months

Establish a repeatable experimentation cadence

Improve retention trends

Grow an engaged newsletter audience

Identify and execute on 2–3 highest‑leverage growth levers

Begin focusing on top‑of‑funnel opportunities

First Year

Double revenue

Develop a clear roadmap for future investments:

Hiring

New channels

Product expansion

Who You Are

3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace

Hands‑on builder — you execute, not delegate

Technically competent with analytics tools and dashboarding

Experience in e‑commerce, education/info products, or community‑driven businesses is a plus

Operator mindset — you move fast, handle ambiguity, and deliver results

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