Position:
Lifecycle & Growth Marketing Manager
Location:
Remote (Global)
Employment Type:
Full‑Time
Type of Contract:
Independent Contractor
Work from anywhere and take ownership from day one.
About Us
We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest‑growing brands in the industry, and our mentees are building the next wave.
Over the past five years, we’ve grown to millions in revenue purely through organic word‑of‑mouth and community — no paid marketing, no dedicated growth team.
The Role
1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy.
2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories.
3. This is a
hands‑on, execution‑heavy role :
No team management
No delegating strategy
You are building, testing, and shipping
Key Responsibilities
Lifecycle & Activation (Primary Focus)
Own the full journey: signup → first session → repeat customer
Build, test, and optimize email sequences across the funnel
Run weekly A/B tests
Identify drop‑off points and fix them
Drive improvements in:
Activation rate
Time‑to‑value
Retention
LTV
Community & Content
Engage mentors and mentees to surface high‑value stories
Curate and write the weekly newsletter
Keep the community active and connected across channels
This is not just email marketing — you’re building relationships that increase marketplace stickiness.
Analytics & Experimentation
Build and maintain a growth dashboard
Run weekly reporting directly to the CEO
Surface actionable insights that drive decisions
Identify funnel gaps and design experiments to close them
Revenue Accountability
Own metrics that directly impact revenue
Work toward clear targets such as:
Activation rate
Session volume
Retention
GMV growth
Lifecycle is the initial focus, with the opportunity to expand into acquisition over time.
What Success Looks Like
First 90 Days
Audit all customer touchpoints
Rebuild core email sequences
Launch a live growth dashboard
Improve activation rate
First 6 Months
Establish a repeatable experimentation cadence
Improve retention trends
Grow an engaged newsletter audience
Identify and execute on 2–3 highest‑leverage growth levers
Begin focusing on top‑of‑funnel opportunities
First Year
Double revenue
Develop a clear roadmap for future investments:
Hiring
New channels
Product expansion
Who You Are
3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
Hands‑on builder — you execute, not delegate
Technically competent with analytics tools and dashboarding
Experience in e‑commerce, education/info products, or community‑driven businesses is a plus
Operator mindset — you move fast, handle ambiguity, and deliver results
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Lifecycle Marketing Manager
Activate Talent, New York, NY, USA
Job type: Contract