Requirements
- Our ideal candidate will be creative, analytical, and extremely well organized, with a high-level of attention to detail
- You must have demonstrated experience creating interesting narratives out of complex topics, have excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams
- BA or BS in Marketing or equivalent experience required
- MBA strongly preferred
- We are looking for someone excited to work in a fast-moving, high-growth company for an opportunity to drive revenue growth and advance your career
- 7+ years minimum experience in product marketing, solutions marketing, or outbound product management required
- Experience supporting go-to-market plans including messaging, content, and sales enablement
- Basic knowledge of endpoint management and security
- A good knowledge of generative and agentic AI and how it is used to transform business processes
- Familiarity with ITSM, SIEM, SOAR, and EDR solutions a plus
- Experience understanding technology at a deep level and ability translate to business needs concisely is required
- Experience developing presentations to customers, sales teams, and partners preferred
- Solid experience in positioning work and writing marketing content for complex products and/or market dynamics
- Strong presentation skills are required. Must be comfortable speaking in front of various audience levels
- You are a team player, knowing how to work well cross-functionally to rally teams around team strategy and plans
- You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights
- Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus
- You possess excellent business judgment; ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances
- A profound sense of ownership and accountability is required along with the ability to influence (and inspire) and sometimes skeptical audiences
What the job involves
- As a Senior Product Marketing Manager, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our AI and Endpoint Management for IT Operations portfolio
- You’ll play a critical role on a fast-growing team with the opportunity to make a significant impact in a short period of time
- You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team
- You will be the “voice to our customers” in the way we present our products and solutions to the world
- Be the voice to our customers and assist with the marketing of the AI and Endpoint Management capabilities in the Tanium AEM Platform
- Support the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
- Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous Endpoint Management market
- Support the development of solutions-based sales plays
- Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
- Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
- Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
- Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
- Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc
- Conduct market research, including buyer interviews to inform marketing content and create actionable insights
- Present to customers, partners, and sales teams