RUTI is a California-based fashion house creating elevated, effortless clothing for women 35+ who value comfort, confidence, and individuality. Following a year of exceptional growth, we are expanding our creative and marketing teams and looking for a Senior Copywriter to help shape the voice of the brand across every customer touchpoint.
This is an opportunity to join a fast-growing company at a pivotal stage and play a key role in driving both brand storytelling and business performance.
The Role
RUTI is seeking a strategic, performance-minded Senior Copywriter to join our growing Marketing & Creative team. This role is ideal for a writer who understands how to balance emotionally resonant storytelling with measurable business results.
You will lead the development of compelling, conversion-focused copy across digital, retail, and brand channels while helping evolve and maintain RUTI’s distinctive voice. The ideal candidate is equal parts creative and analytical — someone who deeply understands customer psychology, performance marketing, and brand integrity.
You will collaborate cross-functionally with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to deliver thoughtful, high-performing messaging that drives engagement, conversion, and long-term customer connection.
Responsibilities
- Write high-performing copy across email, SMS, paid and organic social, digital advertising, ecommerce, website, and retail channels
- Develop compelling messaging that drives engagement, click-through rate, conversion, and customer retention while maintaining RUTI’s brand voice
- Partner closely with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to support seasonal campaigns, product launches, and brand initiatives
- Lead performance-focused copywriting for paid media, landing pages, and acquisition campaigns
- Own SEO-informed website copy, including product descriptions, category pages, and editorial content
- Translate campaign strategies into customer-centric messaging across all platforms
- Analyze performance metrics and optimize messaging based on customer behavior and campaign results
- Contribute to the ongoing evolution, consistency, and refinement of the RUTI brand voice
- Develop retail-facing copy including in-store signage, brand storytelling, and experiential messaging
- Ensure all copy aligns with brand guidelines and maintains consistency across channels
- Support testing initiatives through A/B copy experimentation and performance analysis
- Mentor and provide feedback to junior writers or cross-functional partners when needed
Who You Are
- 8–10 years of copywriting experience, preferably within fashion, lifestyle, luxury, or premium consumer brands
- Strong background in performance marketing and writing copy that drives measurable business results
- Proven experience across email, SMS, paid social, organic social, digital advertising, ecommerce, and website copy
- Deep understanding of customer acquisition, conversion, and retention messaging
- Strong knowledge of SEO best practices and digital content strategy
- Ability to balance brand storytelling with performance-driven objectives
- Analytical and data-informed mindset with the ability to interpret campaign insights and optimize accordingly
- Exceptional writing, editing, and proofreading skills with strong attention to detail
- Highly collaborative with experience working cross-functionally across creative and marketing teams
- Comfortable working in a fast-paced, high-growth environment with shifting priorities
- Experience mentoring junior team members or freelancers is a plus
- Familiarity with project management tools; experience with Monday.com is a plus
Location
This is a hybrid role with four days in-office based out of one of our locations:
- Oakland, CA (HQ)
- New York City
- Tel Aviv