Social Media Strategist (Parsippany)

Here's What You'll Be Doing
Coyne PR is looking for a Social Media Strategist who can speak digital, social media and influencer marketing. The ideal candidate can command a room with in-depth knowledge of today’s digital landscape, top social platforms and influencer trends. The Social Media Strategist is a big picture thinker that is able to clearly and concisely provide counsel on best practices – from organic content or paid recommendations, to influencer partnerships and social promotions. The candidate has a creative eye for digital content and is a proactive idea generator. This role supports the team’s overall client strategy, acting as the go-to social media resource for clients. The Social Media Strategist oversees campaign management, including social media content, advertising, crisis and influencer, and can effectively cross-sell services to clients and prospects. The candidate should be personable, highly motivated, have experience building and managing a team of junior staff members, and be comfortable working in a fast-paced environment.

Here are the specifics
Oversee social media plan development, execution and reporting
Social media account management within integrated teams
Lead creative sessions and opportunistic idea generation
Client relationship management and communication
Budget management
Content calendar development and management
Social media advertising
Influencer partnership contracting, negotiations and management
Crisis communications
Digital measurement/KPIs
Proficient with digital, social media and influencer platforms
New business development
Management of junior staff

What you should have
Bachelor's Degree
5+ years of agency experience in PR, social media, digital and/or influencer
Experience working with large scale brands, specifically in the travel, hospitality and/or consumer industries
Ability to think strategically and creatively and be a problem solver
A strong understanding of the digital landscape and ability to guide your team to deliver results-driven activations
Experience mentoring and developing a staff
Outstanding written and oral communication and presentation skills

Please email your resume to tcalo@coynepr.com