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Marketing Creative Director

Berkshire Hathaway GUARD Insurance Companies, Wilkes-Barre, PA, USA

Job type: Full Time


Overview
Good Things Start Here.

Good things are happening at Berkshire Hathaway GUARD Insurance Companies—an A+ (Superior) rated, nationwide Property & Casualty insurer backed by Berkshire Hathaway. With supportive leadership, collaborative teams, and opportunities to grow, GUARD is a place where people build meaningful, long‑term careers.
Good Things You Can Count On.

Hybrid schedule: 2 days remote / 3 in‑office

Predictable hours (no nights, weekends, or holidays)

Competitive pay + generous PTO

Medical, dental & vision starting day one

401(k), tuition reimbursement & longevity bonuses

Responsibilities
What You’ll Do
Lead the execution of B2B marketing initiatives, with a focus on design, video production, and multimedia content.

Oversee content development, manage a creative team, and work with business stakeholders to maintain a consistent brand presence across channels.

How You’ll Make an Impact

Lead the development and execution of B2B marketing plans supporting commercial insurance products and services

Oversee creation of assets across print and digital channels, including trade publications, email, social media, and web

Direct video and multimedia production from concept through delivery, including scripting, storyboarding, filming, editing, and animation

Serve as editor for the quarterly agent/broker newsletter, guiding content and ensuring clear communication

Work with internal teams to maintain consistency in messaging, positioning, and creative output

Support internal communications, including audio and video content for company meetings and events

Manage and support a creative team through clear direction, feedback, and coaching

Qualifications
What You’ll Bring

Bachelor’s degree in Graphic Arts, Marketing, Communications, or a related field

10+ years of experience in creative design and marketing, including brand development, multimedia content, and video production in a B2B environment

Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, InDesign, Illustrator, Photoshop); web design/HTML knowledge is a plus

Working knowledge of Microsoft Office and related tools

Portfolio demonstrating design and video work

Experience leading projects, managing timelines, and supporting team members

Experience working with both internal and external audiences

Experience using data to support marketing decisions

Strong organizational skills with the ability to manage multiple priorities and deadlines

Familiarity with the commercial insurance market preferred, but not required

What to Expect

Work with marketing, technology, and business teams across the organization

Responsibility for creative execution from concept through delivery

A mix of independent work and team leadership responsibilities

This role may be based out of any of our office locations, including:
Conshohocken, PA; Wilkes‑Barre, PA