Director, Social Media & Digital Video

TheABC News Digital group and is responsible for building and executing dynamic social and video campaigns,developing both short-term and long-term strategy for the team, working directly with executive stakeholders as it relates to social media and digital video matters, fostering audience engagement, and optimizing content to elevate ABC News’ digital presence.We'relooking for a sharp, audience-obsessed leader to own our social media and digital video presence acrossABC News.
The Director,Social Media& Digital Video is a key leadership role within ABC News Digital, responsible for building and executing social and video strategy across one of the most recognized names in news. This person will own the full arc — from day-to-day content decisions to long-term platform strategy — while working directly with senior stakeholders and leading a team focused on audience growth, engagement, and revenue.
You'llbring a data-informed, audience-first mindset to every platformwe'reon, with particular emphasis on our highest-growth opportunities: YouTube, TikTok, vertical video, and our owned and operated properties, where new video investment is accelerating.You'lltranslate analytics and industry trends intoaction, andcollaborate cross-functionally to keep ABC News' voice sharp and consistent everywhere it shows up. This role reports to the Vice President of Digital Media.
The ideal candidatehas a proventrack recordof building and scaling digital video and social media operations — not justmaintainingthem. You're equally comfortable in a strategy meeting with executives and in the weeds of a breaking news moment, where editorial judgmenthas tobefastand ithas tobe right. You thrive in high-pressure environments, you know what audiences want before they do, and you understand how growth, engagement, and monetization connect.
Responsibilities Lead ABC News’socialmedia and digital video strategy across 24/7 news and other verticals
Manages a team ofsocialmedia and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving and to ensure that weremaina trusted and top source for news in the digital space.
Develops and implements innovative and engagingsocialmedia and digital video campaigns to enhance audience interaction and grow account following.
Collaborates with cross-functional teams, including marketing, comms, andsynergypartners to align initiatives with overall brandobjectives.
Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies into our cross-platform approach.
Leads collaboration with content creators, data analysts, and editorial teams to ensure cohesive andtimelycoverage of breaking news, liveeventsand other priorities.
Analyzessocialmedia metrics and trends tooptimizecontent performance and make recommendations for future strategies.
Works with theVP,Digital Media to cultivate relationships with key stakeholders, both internally and externally.
Basic Qualifications Minimum of 8 years of experience inSocial Media/Digital Video or a related industry
Minimum of 4 years of experience managing teams of people
Minimum of 5 years of experience using video editing software (e.g.Premiere)
Minimum of 5 years of experience using photo editing software (e.g.Photoshop, Canva)
Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
Proven experience in social media management, with a focus on news content
Demonstrated success in driving audience growth and engagement through strategic social media initiatives
In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
Strong writing and editing skills
Adherence to the highest standards of Journalism
Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners
Strong leadership skills with the ability to motivate and mentor a team
Must be available to work on short notice during major breaking news events
Preferred Qualifications Minimum of 5 years of experience managing large-scale social media accounts for a big brand
Required Education Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field
The hiring range for this position in New York, NY is $176,400 to $236,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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