Director, Social Media & Digital Video

Director, Social Media & Digital Video
The ABC News Digital group is responsible for building and executing dynamic social and video campaigns, developing both short-term and long-term strategy for the team, working directly with executive stakeholders as it relates to social media and digital video matters, fostering audience engagement, and optimizing content to elevate ABC News’ digital presence. We’re looking for a sharp, audience-obsessed leader to own our social media and digital video presence across ABC News.

The Director, Social Media & Digital Video is a key leadership role within ABC News Digital, responsible for building and executing social and video strategy across one of the most recognized names in news. This person will own the full arc—from day-to-day content decisions to long-term platform strategy—while working directly with senior stakeholders and leading a team focused on audience growth, engagement, and revenue.

You’ll bring a data-informed, audience-first mindset to every platform we’re on, with particular emphasis on our highest-growth opportunities: YouTube, TikTok, vertical video, and our owned and operated properties, where new video investment is accelerating. You’ll translate analytics and industry trends into action, and collaborate cross-functionally to keep ABC News' voice sharp and consistent everywhere it shows up. This role reports to the Vice President of Digital Media.

The ideal candidate has a proven track record of building and scaling digital video and social media operations—not just maintaining them. You’re equally comfortable in a strategy meeting with executives and in the weeds of a breaking news moment, where editorial judgment has to be fast and it has to be right. You thrive in high-pressure environments, you know what audiences want before they do, and you understand how growth, engagement, and monetization connect.

Responsibilities

Lead ABC News’s social media and digital video strategy across 24/7 news and other verticals

Manage a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment

Tackle short- and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving and to ensure we remain a trusted and top source for news in the digital space

Develop and implement innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following

Collaborate with cross-functional teams, including marketing, communications, and synergy partners to align initiatives with overall brand objectives

Stay abreast of industry trends and emerging platforms to recommend and integrate new features and technologies into our cross-platform approach

Lead collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events, and other priorities

Analyze social media metrics and trends to optimize content performance and make recommendations for future strategies

Work with the VP of Digital Media to cultivate relationships with key stakeholders, both internally and externally

Basic Qualifications

Minimum of 8 years of experience in Social Media/Digital Video or a related industry

Minimum of 4 years of experience managing teams of people

Minimum of 5 years of experience using video editing software (e.g., Premiere)

Minimum of 5 years of experience using photo editing software (e.g., Photoshop, Canva)

Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage

Proven experience in social media management, with a focus on news content

Demonstrated success in driving audience growth and engagement through strategic social media initiatives

In‑depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media

Strong writing and editing skills

Adherence to the highest standards of Journalism

Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners

Strong leadership skills with the ability to motivate and mentor a team

Must be available to work on short notice during major breaking news events

Preferred Qualifications

Minimum of 5 years of experience managing large-scale social media accounts for a big brand

Required Education

Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field

The hiring range for this position in New York, NY is $176,400 to $236,600 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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