Co-Brand Product Marketing Strategy, Customer Management Team

The US Marketing and Franchise Development (M&FD) organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across US Consumer Cards (USCC). The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicate benefits, features and products that can strengthen our relationship.

Responsibilities

Partners with internal teams to create a calendar of marketing campaigns, design approved campaigns and execute flawlessly to meet business goals

Engage in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues

Assess for impacts and potential need for additional testing to ensure overall channel integrity

Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement and deliver measurable results

Make decisions and recommendations based on analytics

Identify and manage issues to resolution

Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution

Manage internal legal and creative reviews and approvals for marketing campaigns

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

6-10 years of experience in Marketing and retail bank/financial services industry experience

Requires attention to detail, advanced project management skills, good communication and problem-solving skills

Demonstrated organizational skills and ability to manage multiple tasks/projects at once

Creative problem solving and sense of ownership

Solid communication, presentation and project management skills

Demonstrated clear and concise written and verbal communication

Ability to work well under tight deadlines in a fast-paced and team-oriented environment

Education

Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Primary Location: Wilmington, Delaware, United States

Salary Range: $114,720.00 – $172,080.00 (Full time)

Benefits: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off packages including vacation, sick leave, and paid holidays.

Anticipated Posting Close Date: Jun 02, 2026

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

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