Wish You Were Here Group
New York | Los Angeles | Scottsdale | Las Vegas | Dallas
Wish You Were Here Group is a multi-brand hospitality group focused on building culturally relevant restaurants, bars, lounges, and hospitality experiences that people genuinely want to be part of.
Our brands sit at the intersection of hospitality, design, culture, food, nightlife, music, travel, and community. We are looking for a highly creative, strategic, and commercially minded Director of Marketing to lead marketing initiatives across our growing portfolio.
This is a leadership role for someone who understands modern hospitality branding, guest psychology, experiential marketing, digital storytelling, partnerships, and revenue-driving campaigns — while also being able to build and manage high-performing teams.
Position OverviewThe Director of Marketing will oversee the overall marketing strategy, execution, creative direction, and brand positioning across all venues and concepts within the group.
This role requires a balance of:
- Strategic leadership
- Brand development
- Creative direction
- Revenue generation
- Team management
- Guest engagement
- Cultural relevance
The ideal candidate deeply understands luxury lifestyle hospitality and knows how to build brands that feel aspirational, culturally connected, and operationally effective.
Brand & Marketing Strategy
- Lead overall marketing strategy across all restaurant and hospitality brands within the group
- Develop annual and quarterly marketing plans aligned with company objectives
- Build brand positioning strategies for existing venues and new openings
- Ensure consistent brand identity, voice, and creative standards across all touchpoints
- Identify emerging hospitality, food, design, nightlife, and cultural trends
- Oversee all creative output including:
- Social media
- Campaigns
- Photography
- Video
- Graphic design
- Copywriting
- Website content
- Email marketing
- Event collateral
- Collaborate closely with internal designers, agencies, photographers, videographers, and content creators
- Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands
- Lead digital marketing strategies across all platforms
- Oversee content calendars and social growth strategies
- Develop initiatives that drive:
- Brand awareness
- Engagement
- UGC
- Reservations
- Foot traffic
- Analyze performance metrics and optimize campaigns accordingly
- Stay ahead of platform trends and evolving digital behaviors
- Build and manage influencer, celebrity, media, and strategic partnership relationships
- Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners
- Oversee VIP marketing and community-building initiatives
- Create culturally relevant activations and experiential events
- Lead marketing strategy for new restaurant openings and expansion markets
- Develop launch campaigns, PR strategies, events, and local partnership plans
- Execute innovative activations that generate buzz and media attention
- Collaborate with operations leadership to drive sales performance
- Develop marketing initiatives tied to:
- Reservations
- Guest frequency
- Seasonal promotions
- Large party bookings
- Events
- Beverage sales
- Daypart growth
- Monitor campaign ROI and marketing effectiveness
- Manage and mentor internal marketing team members and external partners
- Build scalable marketing systems, workflows, and processes
- Foster a high-performance, collaborative, and creative culture
- Assist in recruiting and developing marketing talent
- 7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
- Proven experience managing multi-location or multi-brand marketing initiatives
- Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
- Deep understanding of social media, digital marketing, influencer strategy, and content creation
- Exceptional creative instincts and visual taste
- Strong leadership and communication skills
- Ability to thrive in fast-paced, entrepreneurial environments
- Experience managing agencies, budgets, and marketing calendars
- Strong analytical and commercial mindset
- Experience with restaurant marketing platforms and reservation systems preferred
- Hospitality group or lifestyle hospitality experience
- Experience opening new venues or launching hospitality concepts
- Existing network across media, influencers, nightlife, hospitality, and creative industries
- Experience with experiential marketing and partnerships
- Understanding of luxury consumer behavior and culturally driven marketing
We are looking for someone who:
- Thinks creatively but executes operationally
- Understands both aesthetics and business performance
- Can build culturally relevant brands that people emotionally connect with
- Has exceptional taste and attention to detail
- Is highly organized, proactive, and commercially aware
- Loves hospitality, restaurants, nightlife, travel, and culture
- Competitive salary based on experience range $160-$180k
- Performance-based bonus opportunities
- Dining benefits across group venues
- Health Insurance
- Paid Time Off
- Dental Insurance
- Creative and entrepreneurial work environment
Please submit:
- Resume
- Portfolio or examples of past work/campaigns
- Social media accounts or brand work you’ve managed
- A brief introduction on why you’d be a fit for the role
- We are looking for individuals who are passionate about hospitality, culture, creativity, and building brands that leave a lasting impression.