Marketing Director

Director of Marketing

Wish You Were Here Group
New York | Los Angeles | Scottsdale | Las Vegas | Dallas

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

About Us Wish You Were Here Group is a multi-brand hospitality group focused on building culturally relevant restaurants, bars, lounges, and hospitality experiences that people genuinely want to be part of.
Our brands sit at the intersection of hospitality, design, culture, food, nightlife, music, travel, and community. We are looking for a highly creative, strategic, and commercially minded

Director of Marketing

to lead marketing initiatives across our growing portfolio.
This is a leadership role for someone who understands modern hospitality branding, guest psychology, experiential marketing, digital storytelling, partnerships, and revenue-driving campaigns — while also being able to build and manage high-performing teams.
Position Overview The Director of Marketing will oversee the overall marketing strategy, execution, creative direction, and brand positioning across all venues and concepts within the group.
This role requires a balance of:
Strategic leadership
Brand development
Creative direction
Revenue generation
Team management
Guest engagement
Cultural relevance
The ideal candidate deeply understands luxury lifestyle hospitality and knows how to build brands that feel aspirational, culturally connected, and operationally effective.

Key Responsibilities
Brand & Marketing Strategy

Lead overall marketing strategy across all restaurant and hospitality brands within the group
Develop annual and quarterly marketing plans aligned with company objectives
Build brand positioning strategies for existing venues and new openings
Ensure consistent brand identity, voice, and creative standards across all touchpoints
Identify emerging hospitality, food, design, nightlife, and cultural trends

Creative Direction

Oversee all creative output including:
Social media
Campaigns
Photography
Video
Graphic design
Copywriting
Website content
Email marketing
Event collateral
Collaborate closely with internal designers, agencies, photographers, videographers, and content creators
Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands

Digital & Social Media

Lead digital marketing strategies across all platforms
Oversee content calendars and social growth strategies
Develop initiatives that drive:
Brand awareness
Engagement
UGC
Reservations
Foot traffic
Analyze performance metrics and optimize campaigns accordingly
Stay ahead of platform trends and evolving digital behaviors

Influencer & Partnerships

Build and manage influencer, celebrity, media, and strategic partnership relationships
Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners
Oversee VIP marketing and community-building initiatives
Create culturally relevant activations and experiential events

New Openings & Activations

Lead marketing strategy for new restaurant openings and expansion markets
Develop launch campaigns, PR strategies, events, and local partnership plans
Execute innovative activations that generate buzz and media attention

Revenue & Performance

Collaborate with operations leadership to drive sales performance
Develop marketing initiatives tied to:
Reservations
Guest frequency
Seasonal promotions
Large party bookings
Events
Beverage sales
Daypart growth
Monitor campaign ROI and marketing effectiveness

Team Leadership

Manage and mentor internal marketing team members and external partners
Build scalable marketing systems, workflows, and processes
Foster a high-performance, collaborative, and creative culture
Assist in recruiting and developing marketing talent

Qualifications

7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
Proven experience managing multi-location or multi-brand marketing initiatives
Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
Deep understanding of social media, digital marketing, influencer strategy, and content creation
Exceptional creative instincts and visual taste
Strong leadership and communication skills
Ability to thrive in fast-paced, entrepreneurial environments
Experience managing agencies, budgets, and marketing calendars
Strong analytical and commercial mindset xsgimln
Experience with restaurant marketing platforms and reservation systems preferred

Preferred Experience

Hospitality group or lifestyle hospitality experience
Experience opening new venues or launching hospitality concepts
Existing network across media, influencers, nightlife, hospitality, and creative industries
Experience with experiential marketing and partnerships
Understanding of luxury consumer behavior and culturally driven marketing

What We’re Looking For We are looking for someone who:
Thinks creatively but executes operationally
Understands both aesthetics and business performance
Can build culturally relevant brands that people emotionally connect with
Has exceptional taste and attention to detail
Is highly organized, proactive, and commercially aware
Loves hospitality, restaurants, nightlife, travel, and culture

Compensation & Benefits

Competitive salary based on experience range $160-$180k
Performance-based bonus opportunities
Dining benefits across group venues
Health Insurance
Paid Time Off
Dental Insurance
Creative and entrepreneurial work environment

To Apply Please submit:
Resume
Portfolio or examples of past work/campaigns
Social media accounts or brand work you’ve managed
A brief introduction on why you’d be a fit for the role
We are looking for individuals who are passionate about hospitality, culture, creativity, and building brands that leave a lasting impression.