E-commerce/Digital Marketing/Brand website Manager or Specialist
Pay: $55,000.00 - $80,000.00 per year
Job Type: Full-time
Job description:
We are looking for a bright, can-do individual to join our e-Commerce team. The successful candidate will be ready and willing to learn, analyze, and apply what they learn to E-commerce operations and our digital marketing campaigns. This individual will plan, execute, manage, and analyze day-to-day operations, seasonal promotions, subscriptions, email/txt marketing, customer relationships, content creation, marketing agencies, and report on all facets of the brand website and SNS accounts, assisting the manager.
About You:
Keen on digital marketing trends, content-creating, and data-driven, detail-oriented, with a passion for driving sales, optimizing content, and segmenting data. Must have the ability to be a self-starter and work collaboratively with cross-functional teams.
About Us:
Korea Ginseng Corporation is the leading brand of Korean ginseng, the world's most sought-after herbal supplement. With 127 years of history, KGC has earned the number one market share in the global ginseng supplement market.
Our vertically integrated company specializes in cultivation, harvest, and preparation of premium-quality red ginseng, which undergoes 293 quality and safety tests.
Our mission is to make people’s lives better every day by providing the best, traditionally harvested, produced, and most carefully selected Korean Red Ginseng products to support health and well-being. We give our all for our customers so they can face any challenge in life.
Duties and Responsibilities (Assist or Manage)
- Plan, execute, manage, and analyze the day-to-day operation of the brand website and its sales and social network accounts
- Plan, do, and see the seasonal promotions, and manage the inventories.
- Plan, do, and analyze the SEM strategy and execution.
- Manage social network account activities, create content for supervising agencies.
- Develop email/txt contents aligned to promotional theme or marketing strategies.
- Respond to customer voices day-to-day in cooperation with the agency.
- Manage subscriptions and develop the customer life value programs
- Analyze and report on all facets around the website, the customers, and the social activities to the superior on a daily, weekly, and monthly basis.
REQUIRED MINIMUM EXPERIENCE
- 3~5 years of work experience in managing branded websites and social network accounts.
- Strong planning, analytical skills, and ability to create digital contents
- Ability to manage various touchpoints with the customers and relevant people with cross-functional teams with well-trained soft skills.
- Strong project management skills and the proven ability to drive growth momentum
- Strong organizational and prioritization skills with the ability to think strategically, creatively, and analytically
- Understanding of digital marketing trends and the industry landscape.
- Excellent verbal, interpersonal, and written communication skills
- High attention to detail, deadlines, and accuracy with minimum supervision
- High skills in MS, Shopify, Google Ads/Analytics, Meta/TikTok/Amazon platform, and AI-driven platforms
- Bilingual competence with English and Korean required
- No issue about travel
- Able to drive a car with a license
- Legally able to work in the US.
- Bachelor's Degree (Marketing, Business Development, Economics, or related analytics fields)
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance