Brand & Messaging Strategist

Marketing Brand And Messaging Strategist

At Regions, the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions' brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team – as well as business partners and support groups – to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.
Primary Responsibilities
Provides input, review and actionable feedback for the creative development process from creating the initial creative brief and rationale through to final production of creative assets
Provides recommendations to partners on matching best creative resources to the appropriate program or strategy
Where applicable, creates brand messaging guidelines for campaigns and priority programs across the company
Where applicable, develops channel creative strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Ensures concepts and communications align with content and channel strategies as well as established visual identity and brand standards
Contributes to marketing process adherence to legal, compliance, and internal audit standards
Develops programs and content that aligns with various policies and regulations (e.g. Canned Spam Act, UDAAP, etc.)
Adapts messaging and channels based on brand health metrics, marketing performance, and analytics
Serves as partner to Program Managers, Marketing Strategists, Communications Partners, Analytics, and Campaign Operations
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
High School Diploma or GED and nine (9) years of direct experience in Marketing
Or Bachelor's degree in Marketing, Communications, Graphic Design, Psychology, Anthropology Economics, Business or a related field and five (5) years of experience in Marketing
Educational and/or direct work experience within a creative communications discipline (e.g. copywriting, business communication, graphic design, photography, journalism, film/video production)
Preferences
Experience in a professional communications or marketing environment
Skills and Competencies
Ability to provide clear direction to creative content creators and provide constructive, actionable feedback
Ability to research, analyze data from multiple sources, and derive compelling insights
Ability to work in a team environment
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Familiarity with disciplines that influence brand and message strategy (e.g. design and communication theory, behavioral economics, linguistics, consumer psychology, cultural anthropology)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong synthesis, logic and decision-making skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Understanding of creative development process and related creative content production
This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.
This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.
Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum: $85,412.25 USD
Median: $110,380.00 USD
Incentive Pay Plans:
This job may participate in an annual discretionary bonus plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Location Details

Regions Center
Location: Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans