Senior Customer Audience Strategist

## Senior Customer Audience StrategistApplyremote type:

Hybridlocations:

United States of America, Eagan, Minnesota:

Canada, Toronto, Ontariotime type:

Full timeposted on:

Posted Todaytime left to apply:

End Date: June 30, 2026 (30+ days left to apply)job requisition id:

JREQ200805**Summary of the Role**The Sr Customer Audience Strategist – Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters’ Customer Data Platform. This is a strategic advisory role — not a production role — responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written.**About the Role****Legal Accelerator — Primary Focus*** Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative.* Respond to programme data and audience questions outside formal ticketing workflows, giving plain-language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope.**CDP Advisory & Audience Strategy*** Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic.* Design audience frameworks across new logo, retention, cross-sell, and win-back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI-assisted generation via Treasure Data Audience Agent.* Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI-generated audiences before activation.**Data Enrichment & New Opportunities*** Evaluate and recommend new data types to improve Legal Professionals targeting — including intent data (6Sense), technology intelligence (HG Insights), firmographic enrichment, and product usage signals.* Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility.**Stakeholder Representation & CDP Development*** Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and escalate cross-functional blockers with proposed resolutions.* Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.**About You****Required*** 5+ years in marketing operations, martech, or a data-adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context.* Strong command of B2B segmentation — account-based approaches, propensity frameworks, consent management — and a proven ability to advise senior non-technical stakeholders.**Preferred*** Hands-on experience with Treasure Data, Eloqua, or Salesforce; working SQL knowledge; familiarity with intent data, HG Insights, or firmographic enrichment providers.* Exposure to Legal Professionals, Tax, or enterprise software markets; understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context.#LI-TV1New Position: This position is open due to an existing vacancy to support our evolving business needs.**What’s in it For You?*** **Hybrid Work Model:** We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the role.In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD - $137,800 USD.For Ontario, Canada, the base compensation range for this role is $79,000 CAD - $129,000 CAD.Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
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