Senior Customer Audience Strategist

Summary of the Role
The Sr Customer Audience Strategist – Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters’ Customer Data Platform. This is a strategic advisory role – not a production role – responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written.

About the Role
Legal Accelerator – Primary Focus

Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative.

Respond to programme data and audience questions outside formal ticketing workflows, giving plain‑language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope.

CDP Advisory & Audience Strategy

Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic.

Design audience frameworks across new logo, retention, cross‑sell, and win‑back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI‑assisted generation via Treasure Data Audience Agent.

Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI‑generated audiences before activation.

Data Enrichment & New Opportunities

Evaluate and recommend new data types to improve Legal Professionals targeting – including intent data (6Sense), technology intelligence (HG Insights), firmographic enrichment, and product usage signals.

Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility.

Stakeholder Representation & CDP Development

Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and raise cross‑functional blockers with proposed resolutions.

Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments.

About You
Required

5+ years in marketing operations, martech, or a data‑adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context.

Strong command of B2B segmentation – account‑based approaches, propensity frameworks, consent management – and a proven ability to advise senior non‑technical stakeholders.

Preferred

Hands‑on experience with Treasure Data, Eloqua, or Salesforce; working SQL knowledge; familiarity with intent data, HG Insights, or firmographic enrichment providers.

Exposure to Legal Professionals, Tax, or enterprise software markets; understanding of GDPR, CASL, and CAN‑SPAM in a B2B marketing context.

We are an Equal Employment Opportunity Employer providing a drug‑free workplace. We make reasonable accommodations for applicants with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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