Job Description:
- Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
- Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
- Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
- Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
- Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance
- Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
- Contribute to market research, buyer persona development, and advisory board programming
- Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
- Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns
- Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
- Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting
- Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams
- Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives
- Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms
- Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding
Requirements:
- 7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
- Start-up experience required
- Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
- Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
- Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
- Proven experience planning and executing field marketing programs and industry events end-to-end
- Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued
Benefits:
- Comprehensive medical plans – choose from three plans, including one with 100% of premiums covered for you and your dependents
- Vision & Dental
- Flexible Time Off – take the time you need, when you need it
- Generous company wide holidays – 16 in total
- 401(k) Retirement Plan
- Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
- Annual Wellness stipend for fitness, mental health or other wellness expenses