Sola Kids Dental & Orthodontics | Western US Remote (LA, SF, Phoenix, or Denver preferred)
About Sola
At Sola Kids Dental we believe Medicaid dentistry can be done better and we are on a mission to change lives through exceptional dental care.
We’ve built a multi-location platform in Los Angeles, and we are now scaling into markets across the Western US with a goal to be the leading provider of dentistry and orthodontics to kids and families on Medicaid. Every new location means thousands more kids getting consistent, high-quality care.
We are a multi-site consumer healthcare start‑up capitalized for growth and building a team to scale.
The Role
We’re hiring a Head of Marketing to own brand, digital marketing, and social across the Sola platform. This will be our first corporate marketing hire.
You will manage a million‑plus marketing budget, work directly with the CEO (ex‑Bain, ex‑PE, Stanford GSB) and have a high level of board exposure, autonomy, and upside.
Who You Are
We’re open to two profiles. Both require horsepower, ownership, and deep interest in marketing and multi‑site healthcare.
Profile 1: General Athlete
You’re a top performer at a consulting firm or investment bank with 2‑4 years of experience and exposure to marketing. You’re willing to roll up your sleeves to become an expert on digital and physical marketing in the first 3 months on the job.
Profile 2: The Growth Operator
You’ve spent 3‑6 years in digital marketing, growth, or performance marketing roles at a high‑growth tech startup or a multi‑site healthcare or consumer company.
What You’ll Own
- Brand: Define our visual identity and voice for multi‑state expansion. Audit every patient touchpoint (exterior signage, waiting room, intake forms, appointment reminders, post‑visit communications) and bring them onto a consistent, intentional system. Own creative production for billboards, in‑office collateral, digital ads, and our website.
- Performance marketing: Own new patient acquisition across paid search, paid social, local SEO, Google Business profiles, direct mail, and community/school partnerships. Manage our agency relationships, set the monthly budget across channels, and hit CAC targets by office.
- Social media: Oversee the strategy and execution of organic Instagram, TikTok, and Facebook in English and Spanish. Build a content calendar, direct the creators, and grow followers and engagement in each local market we serve.
- New market launches: Build the pre‑opening marketing playbook for new markets and offices: geo‑targeted paid media, local SEO setup, community outreach, grand‑opening events, and the first 90 days of patient acquisition.
- Analytics and reporting: Build the marketing dashboard. Report weekly on spend, CAC, CPL, and new patient acquisition.
What You’ll Get
- Ownership: As we scale, you’ll lead the strategy and execution of a seven‑figure marketing budget.
- Mission: We are changing lives through exceptional dental care.
- Mentorship: Work closely with the CEO and learn how to operate a growth‑stage consumer healthcare start‑up.
- Growth: We’re on the ground floor of multi‑state expansion. You’ll take part in the growing responsibilities and economics that come with our success.
- Compensation: Target annual compensation of $125K‑$150K, plus meaningful upside tied to individual and company performance.
Logistics
- Location: Remote‑first. Strong preference for candidates based in Los Angeles, Bay Area, Phoenix, or Denver.
- Travel: Approximately twice per month depending on where you are located.
- Start date: As soon as the right person is ready.
- Nice to have: Spanish fluency. The majority of our patients and families speak Spanish, and being able to engage with them directly in their language is a meaningful plus (though not required).