Senior Marketing Manager

HSO is a business transformation partner with deep industry expertise and global reach. We help organisations unlock the full value of the Microsoft Cloud by combining Azure, Data, AI, Copilot, Security, and Business Applications to deliver intelligent, scalable digital platforms.

Founded in 1987, HSO has more than 2,500 professionals across Europe, North America, and Asia and is a member of Microsoft’s Inner Circle representing the top one percent of partners worldwide.

HSO’s market credibility is reinforced by independent analyst recognition. In The Forrester Wave: Microsoft Business Application Services Q1 2026, HSO was recognised as a Strong Performer and positioned among the largest global systems integrators in the market, reflecting our enterprise delivery capability, industry solutions, and deep Microsoft expertise.

While this recognition highlights our heritage in transformation programmes, HSO’s strategic focus is centred on intelligent cloud platforms, strong data foundations, and next generation AI. Our innovation roadmap is evolving from Copilot enabled productivity to agentic AI solutions supported by dedicated AI innovation capabilities and joint initiatives with Microsoft.

This positions HSO as a partner not only for digital transformation but for building more intelligent, automated, and data driven organisations.

At HSO, our people are at the centre of everything we do. We foster a culture built on collaboration, innovation, and continuous learning.

You’ll be joining a team that:

Works at the forefront of AI, automation, and cloud transformation

Invests in training, certifications, and career development

Encourages flexibility, wellbeing, and work-life balance

The Role
As a Marketing Campaigns Manager, you will drive demand generation and brand positioning across HSO’s core solution areas, including business applications, cloud, data, and AI.

This role is industry-agnostic and focuses on building and executing integrated marketing campaigns aligned to solution offerings and go-to-market priorities, rather than specific vertical sectors.

You will work closely with Sales, Delivery, and Global Marketing teams to create campaigns that generate pipeline, strengthen brand presence, and support revenue growth.

What you’ll be doing

Develop and execute integrated, multi‑channel marketing campaigns to drive pipeline growth

Align campaign strategy with HSO’s solution portfolio and Microsoft priorities

Collaborate with Group Marketing to localise and activate global campaigns

Define audience segmentation, buyer personas, and messaging frameworks

Position HSO as a thought leader in Microsoft technologies, including cloud, data, and AI

Plan and deliver digital campaigns, webinars, and events

Partner with Sales to support opportunity generation and progression

Develop high-quality content including case studies, blogs, whitepapers, and sales assets

Manage external agencies and partners where required

Oversee campaign budgets and optimise ROI across channels

Track, measure, and report on campaign performance and pipeline impact

Leverage CRM and marketing automation tools (e.g. Dynamics 365)

Continuously optimise campaigns using data, insights, and emerging marketing technologies (including AI‑driven tools)

What we’re looking for

8+ years of B2B marketing experience within technology or professional services

Proven track record in delivering demand generation and pipeline growth campaigns

Strong experience in digital marketing and multi‑channel campaign execution

Experience with CRM and marketing automation platforms (e.g. Dynamics 365)

Ability to work cross‑functionally with Sales and technical stakeholders

Strong communication, planning, and organisational skills

Data‑driven mindset with experience measuring marketing performance

Experience with Account‑Based Marketing (ABM)

Familiarity with Microsoft technologies (Dynamics 365, Azure, Power Platform)

Experience working within a Microsoft Partner or consultancy environment

Knowledge of tools such as Google Analytics, SEMrush, Canva, Adobe InDesign

Experience creating multimedia or video content

Commercially focused and results‑driven

Creative and strategic thinker

Strong analytical and problem‑solving skills

Ability to manage multiple campaigns simultaneously

Collaborative and stakeholder‑focused

Adaptable in a fast‑paced environment

Location
Hybrid working with travel as required

Benefits
HSO offers a competitive salary, bonus, and benefits package, along with:

Continuous learning and development

Access to certifications and training

Career progression within a global organisation

Flexible working environment

Supportive and collaborative culture

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