Senior Social Media Specialist

Senior Social Media Specialist

In this role, you will shape and elevate a high-impact social media presence for a fast-moving, AI-driven cybersecurity environment. You will be responsible for creating compelling, culture-relevant content that captures attention across platforms and translates complex security topics into engaging narratives. Acting as both strategist and hands-on creator, you will drive content production from concept to publication while collaborating closely with marketing, product, communications, and talent teams. This position sits at the intersection of creativity, storytelling, and technology, requiring a strong instinct for what performs in modern digital culture. You will also play a key role in community engagement, helping build relationships with customers, partners, and industry influencers. This is a highly visible role where your work directly influences brand perception, audience growth, and engagement at scale.
Accountabilities:
In this role, you will be responsible for developing and executing a dynamic social media strategy that strengthens brand presence and drives engagement across multiple platforms.
Create and publish high-volume, high-quality, platform-native content including short-form video, graphics, copy, and interactive media
Translate complex cybersecurity and technical topics into clear, engaging, and culturally relevant social storytelling
Drive cross-functional collaboration with marketing, product, communications, and talent teams to align content with business objectives
Manage community engagement by responding to audiences and interacting with customers, partners, and industry voices
Monitor trends across consumer, sports, entertainment, and political media to inspire innovative content strategies
Analyze social performance metrics and contribute to reporting on campaign effectiveness and audience growth
Experiment with new formats, tools, and platform features to continuously improve reach and engagement
Support always-on and campaign-based initiatives with agile, high-quality content execution
Requirements:
3–5 years of experience in social media, content creation, or digital marketing roles
Strong hands-on content creation skills, including writing, editing, and basic production of multimedia content
Deep understanding of social platforms such as LinkedIn, X, Instagram, TikTok, YouTube, and Reddit
Proven ability to create content that drives engagement and resonates with diverse audiences
Strong copywriting and storytelling skills across multiple tones and formats
Experience collaborating with cross-functional teams in marketing, communications, or product environments
Familiarity with social media management tools (e.g., Sprout, Sprinklr, Khoros) and AI-assisted content tools
Strong organizational skills with the ability to manage multiple content streams simultaneously
Curiosity and adaptability toward emerging trends, platforms, and digital culture
Bonus: familiarity with cybersecurity or technical industries, with the ability to simplify complex topics
Benefits:
Competitive base salary range: $92,800 – $128,000 USD
Equity opportunities including RSUs and employee stock purchase plans
Comprehensive medical, dental, and vision insurance
Flexible time off, paid holidays, and paid sick leave
Paid parental leave and family-friendly policies
Home office allowance and mobile phone reimbursement
Wellness support, including gym reimbursement and wellness coaching
Retirement savings plan with company match (401k)
Mental health, legal, and employee assistance programs
Fertility, adoption, and surrogacy support programs
Fully remote-friendly and flexible work environment
Additional lifestyle and insurance benefits supporting overall wellbeing