Marketing Manager

Marketing Manager Reporting to the Group President, the Marketing Manager is responsible for shaping and maintaining the company's brand identity while driving measurable marketing outcomes, with a strong focus on lead generation, campaign performance, and contribution to pipeline growth.
Direct Reports:
Marketing Coordinator
Key Responsibilities & Duties:
Develops and executes a content strategy that aligns with our brand identity, target audience, and marketing objectives
Own and execute lead generation activities, ensuring content and campaigns drive measurable engagement and pipeline growth
Manage external marketing agencies and partners, ensuring alignment with brand guidelines, messaging, and commercial objectives
Create engaging, high-quality written content for multiple platforms, including website, social media, campaigns, and marketing material
Oversee SEO strategy and website optimization to increase organic traffic and conversions
Designs visually appealing graphics and assets to accompany written content, including social media posts, infographics, and illustrations etc.
Manage and optimize content across digital platforms, ensuring consistency, quality, and effectiveness
Manages content calendars, schedules, and workflows to ensure timely and consistent delivery of content
Own execution of digital marketing campaigns, including social media, email, and website initiatives
Conducts research and stay updated on industry trends, competitors, and audience preferences to inform content creation strategies
Track and report content performance using analytics tools and making data-driven decisions to optimize content effectiveness and improve performance
Work closely with cross-functional teams (marketing, sales, product, engineering) to develop accurate and relevant content.
Own and manage the CRM system, ensuring accurate tracking of leads, campaign performance, and pipeline visibility
Performs other duties outside their scope of work as assigned and required
Qualifications & Competencies:
Associate's degree in Marketing, Communications, Journalism, Design or a related field (or equivalent experience)
3–5 years' proven experience in marketing, including content creation, copywriting, and digital marketing, ideally within a B2B or technical environment
Strong writing and storytelling skills, with the ability to adapt writing style for different audiences and platforms
Proficiency in content creation tools and platforms, such as content management systems, graphic design software, and social media scheduling tools
Strong understanding of digital marketing principles, SEO best practices, and content analytics
Basic graphic design skills with knowledge of visual composition, typography, and image editing
Excellent organizational skills with the ability to manage multiple projects, meet deadlines, and work independently
Creative mindset with a passion for staying updated on industry trends and exploring innovative content formats
Proactive, hands-on approach with a focus on execution and continuous improvement
CRM management experience
Must be able to read, write and speak/understand English fluently
Work Environment & Physical Requirements:
Prolonged periods of sitting at a desk or workstation
Repetitive hand and arm movements
Occasional lifting to 50lbs may be required
Frequent reaching, grasping, pushing or pulling, bending or twisting motions
Walking short distances and standing for meetings or other office activities