We are seeking an experienced Brand & Channel Growth Manager to lead business expansion and brand growth initiatives across key U.S. retail and e-commerce channels. This role will focus on driving omnichannel growth strategies, expanding marketplace presence, and building scalable consumer brands within the premium consumer products space.
The ideal candidate has a strong background in brand operations, marketplace growth, and channel development, with hands-on experience managing Amazon and major retail partnerships in a fast-paced environment.
Key Responsibilities
- Lead strategic growth initiatives across major retail, marketplace, and direct-to-consumer sales channels
- Drive channel expansion and revenue growth through platforms such as Amazon, Chewy, Petco, PetSmart, and other national retail partners
- Develop and execute brand growth strategies, including product launches, marketplace expansion, customer acquisition, and DTC initiatives
- Analyze key business and marketing performance metrics including CAC, ROAS, LTV, CVR, conversion trends, and customer retention data
- Partner cross-functionally with marketing, operations, supply chain, advertising, and sales teams to support scalable growth and operational efficiency
- Identify market opportunities, competitive trends, and evolving consumer behaviors within the pet products and premium consumer goods industries
- Support pricing strategy, promotional planning, and inventory alignment across multiple sales channels
- Monitor channel performance and recommend optimization strategies to improve revenue, profitability, and brand positioning
- Build relationships with retail partners, agencies, and internal stakeholders to support long-term business growth initiatives
Qualifications
- 5–10 years of experience within the U.S. consumer products industry, preferably in pet products, wellness, nutrition, food, or premium lifestyle brands
- Strong experience managing at least one major retail or e-commerce platform, such as Amazon, Chewy, Petco, or PetSmart
- Proven track record supporting brand launches, marketplace growth, omnichannel sales, or DTC business expansion
- Strong analytical and data-driven mindset with hands-on experience evaluating business KPIs and digital marketing performance metrics
- Excellent project management and execution skills with the ability to manage multiple initiatives simultaneously
- Strong communication, negotiation, and cross-functional collaboration skills
- Comfortable operating in high-growth and fast-paced business environments
Preferred Qualifications
- Experience scaling emerging or high-growth consumer brands within the U.S. market
- Familiarity with the pet food, pet wellness, or pet nutrition industry
- Experience supporting omnichannel retail and e-commerce operations
- Knowledge of Amazon advertising, marketplace analytics, or performance marketing strategies is a plus