Marketing Operations Manager

Marketing Manager, Strategy & Operations

Responsible for developing and executing comprehensive marketing strategies tailored to the unique needs of affiliate practices within EyeSouth. This role involves close collaboration with the broader marketing team and affiliate leadership to ensure the effective implementation of marketing plans that drive growth and align with organizational objectives. Reporting directly to the VP of Marketing, the Marketing Manager, Strategy & Operations plays a pivotal role in enhancing brand visibility, patient engagement, and revenue generation across the assigned regions.
Essential duties include:
Affiliate analysis: Regularly monitor patient and service line volume, Google My Business ratings and reviews, marketing attribution, provider capacity, and operational support across all EyeSouth affiliates, identifying those in need of targeted marketing support. Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps, and drive times, to inform strategic decisions.
Affiliate support: The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliate.
Patient experience optimization: Evaluate timely follow-up and execution of lead generation and patient service recovery.
Marketing training & compliance: Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologies.
Qualifications/requirements include:
Proven experience in marketing strategy and campaign execution, ideally in healthcare or a similar field.
Strong ability to analyze and interpret demographic and business data to inform strategic decisions.
Expertise in digital marketing, including SEO, Google Ads, and social media management.
Excellent communication and relationship-building skills, with a demonstrated ability to work across teams and departments.
Willingness to travel as needed to support affiliate practices and monitor the success of marketing initiatives.
Strong understanding of multi-channel marketing, including digital, print, and in-person outreach.
Strategic and innovative thinking for developing and implementing marketing strategies.
Skilled in managing multiple projects within budget and deadlines.
Strong written and verbal communication skills.
Ability to analyze data and make data-driven decisions.
Ability to adapt to changing market conditions and trends.
3+ years Sales/Marketing or other customer-facing experience.
Experience in the healthcare industry required, ophthalmology preferred.
Experience working within a Private Equity firm preferred.
Bachelor's degree in Marketing or equivalent related working experience required.
Company benefits include:
Medical
Dental
Vision
401k w/ Match
HSA/FSA
Telemedicine
Generous PTO Package
We also offer the following benefits for free:
Employee Discounts and Perks
Employee Assistance Program
Group Life/AD&D
Short Term Disability Insurance
Long Term Disability Insurance
EyeSouth Partners is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.