Brand & Messaging Strategist

At Regions, the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions’ brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team – as well as business partners and support groups – to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.

Primary Responsibilities

Provides input, review and actionable feedback for the creative development process from creating the initial creative brief and rationale through to final production of creative assets

Provides recommendations to partners on matching best creative resources to the appropriate program or strategy

Where applicable, creates brand messaging guidelines for campaigns and priority programs across the company

Where applicable, develops channel creative strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization

Ensures concepts and communications align with content and channel strategies as well as established visual identity and brand standards

Contributes to marketing process adherence to legal, compliance, and internal audit standards

Develops programs and content that aligns with various policies and regulations (e.g. Canned Spam Act, UDAAP, etc.)

Adapts messaging and channels based on brand health metrics, marketing performance, and analytics

Serves as partner to Program Managers, Marketing Strategists, Communications Partners, Analytics, and Campaign Operations

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

High School Diploma or GED and nine (9) years of direct experience in Marketing

Bachelor's degree in Marketing, Communications, Graphic Design, Psychology, Anthropology, Economics, Business or a related field and five (5) years of experience in Marketing

Educational and/or direct work experience within a creative communications discipline (e.g. copywriting, business communication, graphic design, photography, journalism, film/video production)

Preferences

Experience in a professional communications or marketing environment

Skills and Competencies

Ability to provide clear direction to creative content creators and provide constructive, actionable feedback

Ability to research, analyze data from multiple sources, and derive compelling insights

Ability to work in a team environment

Ability to work under pressure and meet deadlines

Demonstrated leadership capabilities

Familiarity with disciplines that influence brand and message strategy (e.g. design and communication theory, behavioral economics, linguistics, consumer psychology, cultural anthropology)

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong interpersonal skills

Strong synthesis, logic and decision-making skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Understanding of creative development process and related creative content production

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$85,412.25 USD

50th Percentile:

$110,380.00 USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Location
Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

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