Digital Producer

Job Summary:

The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast‑paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student‑athletes while supporting the department’s mission to engage, inspire, and unite through sport.

In this role, you will:

Conceptualize, shoot, edit, and produce engaging short‑ and long‑form video content for Wisconsin Athletics’ digital platforms.

Create content that supports social media, marketing, recruiting, ticketing, and development efforts.

Capture live events and produce timely content for social media.

Collaborate with internal teams to ensure consistent brand voice and visual identity.

Contribute to various video projects across departments.

Support the development of content strategy and campaign planning.

Produce video‑board content to enhance the in‑venue game‑day experience.

Stay current with trends in digital media, social platforms, and fan engagement strategies.

Key Job Responsibilities

Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long‑term and short‑term multimedia projects.

Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships.

Participates in the development and conceptualization of strategies for one or many identified digital platforms.

Trains staff on digital concepts, strategies, and techniques.

Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements.

Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs.

Required Qualifications

Minimum 3 years’ experience successfully working in a creative production environment.

Minimum 3 years’ experience in developing creative social content that has driven engagement and results.

Proficient knowledge of video editing/production and videography.

Demonstrated experience creating platform‑specific video content.

Basic understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and their communities work, including emerging platforms.

Ability to meet deadlines in a fast‑paced, dynamic environment.

Proven ability to collaborate with other content creators and stakeholders.

Creative and strategic in nature with the ability to think outside the box and articulate "big ideas".

Preferred Qualifications

Experience in sports industry, ideally in college athletics.

Experience with motion graphics creation.

Education
Bachelor’s degree preferred.

Compensation
The minimum starting salary will be $52,000, but is negotiable depending on qualifications and experience. There may be flexibility for highly qualified candidates.

Benefits

Generous vacation, holidays, and paid time off.

Competitive insurances and savings accounts; retirement benefits.

Badger gear & season tickets for Badger football, men’s basketball and men’s hockey, and/or the varsity sports pass.

EEO Statement
Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin‑Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply.

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