Digital Producer

Job Information
Job Category:

Academic Staff

Employment Type:

Regular

Position Title:

Digital Producer

Job Summary
The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast-paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student-athletes while supporting the department’s mission to engage, inspire, and unite through sport.

Key Responsibilities

Conceptualize, shoot, edit, and produce engaging short- and long-form video content for Wisconsin Athletics' digital platforms

Create content that supports social media, marketing, recruiting, ticketing, and development efforts

Capture live events and produce timely content for social media

Collaborate with internal teams to ensure consistent brand voice and visual identity

Contribute to various video projects across departments

Support the development of content strategy and campaign planning

Produce videoboard content to enhance the in-venue gameday experience

Stay current with trends in digital media, social platforms, and fan engagement strategies

Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects

Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships

Participates in the development and conceptualization of strategies for one or many identified digital platforms

Trains staff on digital concepts, strategies, and techniques

Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements

Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs

Compensation and Benefits
Minimum starting salary:

$52,000, negotiable based on qualifications and experience.

Benefits include:

Generous vacation, holidays, and paid time off

Competitive insurances and savings accounts; retirement benefits

Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass

Required Qualifications

Minimum 3 years’ experience successfully working in a creative production environment

Minimum 3 years’ experience in developing creative social content that has driven engagement and results

Proficient knowledge of video editing/production and videography

Demonstrated experience creating platform specific video content

Basic understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and their communities work, including emerging platforms

Ability to meet deadlines in a fast-paced, dynamic environment

Proven ability to collaborate with other content creators and stakeholders

Creative and strategic with the ability to think outside the box and articulate "big ideas"

Preferred Qualifications

Experience in sports industry, ideally in college athletics

Experience with motion graphics creation

Education
Bachelor’s degree preferred

Contact Information
Kayla Weisensel kw4@athletics.wisc.edu

Institutional Statement on Diversity and EEO
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

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