Senior Creative Strategist

About Huzzle
At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary
We’re hiring a Creative Strategist (remote sales & marketing role) to build and optimize a data-driven creative system that improves paid social performance across multiple home improvement accounts.

This is a high-impact, performance-led role sitting between performance data and creative production . You will not manage ads or edit videos—instead, you will diagnose performance, design structured creative tests, and develop scalable frameworks that consistently improve CPL and account stability.

This role is ideal for someone experienced in remote paid social jobs, Meta ads creative strategy, and performance marketing systems .

Key Responsibilities

Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends

Diagnose why creatives succeed or fail based on data—not opinion

Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)

Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads

Write detailed, production-ready creative briefs for video teams

Develop scalable systems to shorten fatigue cycles and improve consistency

Continuously iterate creatives based on performance insights and testing results

Extract and document winning patterns across multiple accounts and industries

Collaborate with media buyers and production teams to align strategy with execution

Build and maintain a repeatable, data-backed creative engine

Must-Have Skills & Experience

Proven experience improving paid social performance through creative strategy

Strong analytical ability with hands-on experience using Meta Ads Manager metrics

Experience building structured creative testing frameworks

Ability to clearly explain why an ad works or fails using data

Experience writing detailed creative briefs for video production teams

Strong understanding of consumer psychology and buying triggers

Ability to identify patterns across multiple accounts , not just single brands

Clear, structured communication skills

High ownership mindset and accountability for performance outcomes

Tools : Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)

Internal creative testing frameworks

Nice-to-Have

Experience in performance marketing agencies (especially home improvement or local services)

Familiarity with market sophistication & awareness levels

Experience working in high-volume creative environments

Knowledge of first-party data and creative-led targeting strategies

Experience using tools such as Notion, Google Sheets, ChatGPT, Claude

Ability to develop unique mechanisms and differentiated messaging angles

Benefits

Fully Remote: Work from anywhere with international teams

Peer Community: Connect with high-performing professionals in our network

Ongoing Support: Receive guidance from Huzzle before and after placement

Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

#J-18808-Ljbffr