Whole Latte Love is hiring: Graphic Designer in Rochester

Description
The Graphic Designer is a creative, positive, detail-oriented, organized individual who is experienced, self‑motivated, and able to switch directions quickly while keeping pace with our workflow. This position will be tasked with creating imaginative, strategic, and culturally‑relevant designs that will push forward both our brand and those of our vendors. Strong problem‑solving skills, a proactive approach to challenges, excellent communication skills, and the ability to work collaboratively with the team will be necessary to be successful. In this full‑time position, you will report directly to the Marketing Art Director and will be working closely with the Senior Graphic Designer.

Responsibilities

Applying your understanding of typography, photo editing, layout design, communication design, and brand standards

Implementing and developing email marketing (via Klaviyo Marketing and Shopify’s eCommerce Platform)

Creating website banners, web advertisements, social media visuals, branded assets, and other visual design assignments

Carrying a diversified workload of projects, all at varying stages

Reviewing projects daily to identify questions and answers needed to move projects forward

Editing imagery to format for digital environments

Optimizing email designs, setting them up in our email platform, and scheduling them for deployment

Designing reusable templates for the entire team

Keeping a pulse on current design and marketing trends within, but not limited to, the coffee industry

Assisting in the development of marketing ideas for web, email, social, and video platforms

Collaborating with other team members to receive, interpret, and act on feedback, as well as communicating design choices and constraints to team members

Understanding differing brand voices and designing for multiple brands within the Salzman Group as needed

Qualifications

2+ years of professional job experience in graphic design including design for web, brand development, social media, and identity design

Bachelor’s degree in a graphic design‑related field

Expert knowledge of Adobe Creative Suite’s design applications; specifically Photoshop, InDesign, and Illustrator

Proficiency in Figma, Klaviyo Platform, and Shopify are a plus, but not required

Ability to complete projects on schedule that support our brand identities and goals, as well as those of our clients

Fluent and knowledgeable in design trends and brand design, and able to adapt to changing market forces

A strong online portfolio with examples of work that include designing for eCommerce and branding

2D/3D Animation Experience preferred

Any resume submitted without an electronic portfolio will not be considered

Perks Of The Position

Small‑business, E‑commerce culture

Employee discounts on coffee and brewing equipment

Competitive health and dental insurance plans

401k plan with company contribution

Vacation time, sick time, and paid holidays

Fully stocked kitchen in the office for all employees to enjoy

Company‑sponsored DashPass

Unlimited coffee, cappuccinos, and lattes

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