Digital Advertising Specialist Job at Whole Latte Love in Rochester

About Us
Salzman Group Inc. (Whole Latte Love) is a family‑owned business based in Rochester, New York and the fastest‑growing e‑commerce retailer of luxury espresso machines, coffee, and specialty coffee accessories. For more than 25 years, we have been passionate about helping customers create café‑quality coffee experiences at home through exceptional products, education, and customer support.

Our company has been recognized nationally, being named one of America’s Fastest Growing Online Shops by Statista, America’s Best Online Shops 2026, and America’s Best Customer Service 2024‑2026 by USA Today.

We foster a collaborative, team‑oriented environment focused on innovation, accountability, and growth, while creating opportunities for our employees to develop and succeed.

Position Description
The Digital Advertising Specialist is a positive, detail‑oriented, organized individual who is experienced, self‑motivated, and able to switch directions quickly while keeping pace with our workflow. This position will be tasked with planning, building, monitoring, and optimizing paid advertising campaigns that support Whole Latte Love’s e‑commerce goals, product launches, promotions, brand campaigns, and customer acquisition efforts.

This is a hands‑on role for someone who is already proficient in digital advertising platforms and can confidently manage campaigns across Google, Meta, Pinterest, Reddit, and press/media advertising opportunities. Strong problem solving skills, a proactive approach to challenges, excellent communication skills, and the ability to work collaboratively with the team will be necessary to be successful. In this full‑time position, you will work closely with the marketing team, creative team, content team, and leadership.

Candidates should be prepared to discuss past campaign experience, platform proficiency, reporting examples, and how they have used paid advertising to support e‑commerce growth.

Job Responsibilities

Building, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, Pinterest Ads, Reddit Ads, and other relevant digital advertising platforms

Managing paid search, shopping, display, remarketing, paid social, community‑based advertising, and prospecting campaigns

Planning campaigns around Whole Latte Love promotions, product launches, seasonal sales, vendor priorities, brand initiatives, and evergreen customer acquisition goals

Creating and maintaining campaign structures, audience segments, keyword strategies, product feeds, ad groups, subreddit/community targeting, creative tests, and budget pacing

Monitoring campaign performance regularly and making adjustments based on data, customer behavior, promotion timing, inventory needs, and business priorities

Tracking key e‑commerce advertising metrics including ROAS, CPA, CPC, CTR, conversion rate, AOV, revenue, and customer acquisition cost

Reviewing campaign performance daily to identify questions, issues, opportunities, and next steps needed to move projects forward

Working with the creative and content teams to request, review, and refine ad creative based on platform best practices and campaign goals

Supporting press, media, sponsored content, paid editorial placements, and other paid advertising opportunities when they align with the brand and customer audience

Collaborating with the team to identify advertising opportunities around major product categories, vendor brands, new launches, seasonal shopping moments, enthusiast communities, and competitive sale periods

Preparing clear performance reports, campaign recaps, and recommendations for the marketing team and leadership

Helping identify what is working, what is underperforming, and where the team should shift spend, creative, messaging, or targeting

Keeping a pulse on current digital advertising trends, platform changes, privacy updates, e‑commerce best practices, and competitor activity within, but not limited to, the coffee industry

Maintaining organized campaign notes, reporting documents, budgets, timelines, and performance recaps

Perks of the Position

Modern office setting

Competitive compensation based on experience

Competitive health and dental insurance plans

401(k) plan with company contribution after 1 year

Vacation time, sick time, and paid holidays

Fully stocked kitchen and beverages available for employees

DoorDash DashPass membership

Employee discounts on espresso machines, coffee, and accessories

Opportunity for long‑term growth within a rapidly expanding company and specialty coffee industry

Hands‑on exposure to premium espresso equipment and coffee products

Work alongside a passionate, knowledgeable team within the coffee industry

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