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Vice President of Advisor Marketing

The Well, Charlotte, NC, USA

Pay: $150,000-$175,000/yr

Job type: Full Time


VP of Advisor Marketing - Charlotte, NC (On-site)


Location: Charlotte, NC | On-site, 5 days/week

Compensation: $150,000-$175,000 base + Executive Bonus (target total $175K-$215K, Year 1)


We're hiring a VP of Advisor Marketing on behalf of our client - a growing IMO based in the Charlotte, NC area with a 40-person marketing team and a bold growth roadmap.


If you've built and led marketing programs for independent financial advisors (RIAs) - this one's worth a look.


Why this role?

  1. - Lead a team of ~18 marketing professionals serving 250+ top advisor offices
  2. - Own the Platform Coaching Program - a near-franchise advisor development platform with 10+ years of results
  3. - Drive strategy across digital, content, media, and coaching
  4. - Report directly to the CMO and partner with a passionate, high-performance team
  5. - Executive comp package - no cap on upside tied to divisional profitability


What you bring:

  1. - 12+ years in marketing, with experience in an RIA, IMO, or advisor-facing organization (required)
  2. - Proven leadership of multi-functional marketing teams
  3. - Deep understanding of advisor marketing and independent business growth
  4. - Strong communicator and presenter - stage-ready and boardroom-ready


What we offer:

  1. - $150,000-$175,000 base salary
  2. - Executive variable bonus (25%+ base, uncapped upside)
  3. - Year 1 target total: $175,000-$215,000
  4. - 100% employer-paid health, dental, and vision
  5. - 20 days PTO + 5 personal days
  6. - Relocation assistance available


Sound like you? Let's talk.