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Vice President of Advisor Marketing (Charlotte)

The Well, Charlotte, NC, USA

Pay: $150,000-$175,000/yr

Job type: Full Time


VP of Advisor Marketing - Charlotte, NC (On-site)

Location: Charlotte, NC | On-site, 5 days/week
Compensation: $150,000-$175,000 base + Executive Bonus (target total $175K-$215K, Year 1)

We're hiring a VP of Advisor Marketing on behalf of our client - a growing IMO based in the Charlotte, NC area with a 40-person marketing team and a bold growth roadmap.

If you've built and led marketing programs for independent financial advisors (RIAs) - this one's worth a look.

Why this role?
- Lead a team of

~18 marketing professionals

serving 250+ top advisor offices
- Own the Platform

Coaching Program

- a near-franchise advisor development platform with 10+ years of results
- Drive strategy across

digital, content, media, and coaching
-

Report directly to the CMO

and partner with a passionate, high-performance team
- Executive comp package -

no cap on upside

tied to divisional profitability

What you bring:
- 12+ years in marketing, with experience in an RIA, IMO, or advisor-facing organization (required)
- Proven leadership of multi-functional marketing teams
- Deep understanding of advisor marketing and independent business growth
- Strong communicator and presenter - stage-ready and boardroom-ready

What we offer:
- $150,000-$175,000 base salary
- Executive variable bonus (25%+ base, uncapped upside)
- Year 1 target total: $175,000-$215,000
- 100% employer-paid health, dental, and vision
- 20 days PTO + 5 personal days
- Relocation assistance available

Sound like you? Let's talk.