We are a global leader in cellular and regenerative medicine, delivering advanced cellular therapies to patients with serious, chronic, and treatment-resistant conditions across multiple disease areas. With clinics operating in the U.S. and Latin America, we are consolidating our clinical and commercial operations under a unified brand and building the infrastructure to match our scientific ambition.
What you will own:
Brand & identity
Lead unified brand development: voice, messaging architecture, and positioning across both markets.
Digital presence
Own the full website rebuild: architecture, content strategy, SEO, and ongoing optimization.
Patient acquisition
Design and execute inbound strategies across digital, content, social, and paid channels.
Analytics & KPIs
Own cost per lead, channel attribution, campaign ROI, and CRM-integrated pipeline reporting.
Campaign execution
Direct the external marketing and PR agency: set strategy, brief, and hold them accountable to results.
Required Qualifications
- 7+ years of progressive marketing leadership with direct ownership of brand, digital, and lead generation strategy
- Experience in healthcare, regenerative medicine, cellular therapy, or an adjacent regulated health environment - you understand responsible clinical marketing
- Demonstrated ability to build or rebuild a brand and marketing function from the ground up
- Strong working knowledge of SEO, SEM, content, social media, email, and paid acquisition
- Experience owning and directing an external marketing or PR agency relationship
- Fluency in marketing analytics and CRM platforms — Salesforce, HubSpot, or comparable
- Proven ability to lead a small team while operating as an individual contributor
Why this role?
You will have the rare opportunity to define a commercial function from scratch at an organization doing meaningful work at the frontier of medicine. Your decisions will directly shape how patients find us, how physicians refer to us, and how the brand grows across two continents. The infrastructure you build now will scale with us.