Marketing Coordinator

Marketing Coordinator
CO02 OSOR Highlands Ranch - Highland Ranch, CO 80130

Overview
Salary Range $25.00 - $30.00 Hourly Position Type PT1

Description
Oral Surgery of the Rockies 8671 S Quebec Street suite 100 Highlands Ranch, CO 80130

Purpose of Position:

The Marketing Coordinator supports the practice's outreach and promotional efforts by providing marketing and public relations services. This role engages with the community to promote the practice(s), distributes marketing materials and educational information, and assists with events and special programs. The main goal is to increase patient referrals from existing providers and secure new business from non-referring physicians.

Additionally, the specialist is responsible for planning, ordering, and fulfilling requests for marketing items to enhance brand awareness. The position will also manage website and social media updates to ensure accurate and engaging content.

Essential Functions:

Coordinates and attends promotional events, open houses, study clubs, educational sessions, speaker engagements, and one‑on‑one meetings to strengthen relationships and promote the practice.

Handles website content updates, enhancements, and revisions in collaboration with practice leadership, marketing vendors, and other stakeholders to drive referrals, increase patient volumes, and enhance practice brand awareness.

Creates, enhances, and publishes content on social media platforms to expand the referral network.

Assists in the execution of initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the organizational referral network through targeted outreach, tracking referrals, and partnership‑building efforts.

Provides support with front desk responsibilities and assists in daily workflow as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks to ensure smooth office operations.

Monitors and tracks referrals by maintaining the referral database and tracking expenses.

Prepares and presents referral data to practice surgeons to support strategic growth and relationship‑building efforts.

Works each day in the field promoting practice services by call planning, customer follow‑up, making and attending appointments, generating reports, etc.

Orders and delivers marketing materials, educational information, patient care items and gifts to referring offices as assigned. Visits offices on a cyclical basis. Keeps accurate records of deliveries.

Prepares reports, documentation, sales call activities, expense and other reporting for the purpose of tracking initiatives, measuring results, and increasing patient referrals.

Assists with event planning by preparing materials, mailings, and fulfilling requests for information.

Plans and coordinates employee engagement activities, including team‑building events, office celebrations, appreciation initiatives, holiday functions, and other celebrations to foster a positive workplace culture.

Minimum Qualifications

3 years of experience in marketing, business development, referral outreach, or related experience, preferably in a healthcare or dental setting.

Understanding of practice growth strategies and healthcare marketing principles.

Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred.

Familiarity with digital marketing, social media platforms, and website content management.

Knowledge of data analysis and reporting to track referral trends and measure success.

Excellent relationship‑building and communication skills to engage with physicians, healthcare providers, and community partners.

Strong project management abilities, with the capacity to execute multiple initiatives simultaneously.

Highly organized, detail‑oriented, and capable of working independently in a fast‑paced environment.

Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing‑related software (websites and social media platforms).

Ability to travel locally to meet with providers and attend events as needed.

Valid driver’s license and reliable transportation.

Physical Requirements

Ability to travel (drive) extensively to meet with providers and attend events.

Must be able to lift/carry up to 25 pounds.

Working conditions are normal for an office environment.

Frequent use of hands to manipulate the keyboard, telephone, files and other equipment.

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