Media Planner (Social Activation)

Media Planner (Social Activation)

The Media Planner, Paid Social serves as the day-to-day steward of paid social activation for an assigned brand, managing campaign execution, budget tracking, and overall workflow across platforms. This role requires a strong understanding of the client's business, applying platform expertise and performance insights to deliver against campaign objectives.
The Planner partners closely with the Supervisor in developing and executing paid social strategies and is responsible for managing campaign details, overseeing Associates, and ensuring seamless delivery across all activation efforts.
Responsibilities include:
Support the Supervisor in developing paid social activation plans and campaign recommendations
Manage end-to-end execution across key social platforms (e.g., Meta, TikTok, Reddit, Snapchat)
Maintain accurate budget tracking, pacing, and billing alignment; provide regular updates to internal teams and clients
Monitor campaign performance and identify optimization opportunities to improve results
Demonstrate strong understanding of paid social fundamentals, including audience targeting, platform buying models, and performance metrics (CTR, CPA, ROAS)
Utilize platform tools and reporting systems to manage campaigns and extract insights
Partner with analytics and strategy teams to ensure campaigns align with broader media and business objectives
Ensure accuracy in campaign setup, trafficking, and QA across all platforms
Build collaborative relationships with internal activation teams and partner agencies to ensure smooth execution
Contribute to performance recaps, insights, and testing recommendations
Demonstrate agility and problem-solving skills in a fast-paced, campaign-driven environment
Assist in developing POVs and recommendations on new social products, features, and opportunities
Support Associates by helping prioritize tasks and ensure timely delivery of campaign requirements
Qualifications include:
Bachelor's degree (BA/BS)
1–2 years of hands-on paid social activation or digital media experience
Experience working within social platforms (Meta Ads Manager strongly preferred; exposure to TikTok, Reddit, and Snapchat, etc.)
Strong proficiency in Excel and campaign reporting
Familiarity with media and/or social analytics tools
Solid understanding of paid social metrics, targeting strategies, and optimization approaches
Strong communication and collaboration skills
Detail-oriented with excellent time management and organizational abilities
Team player with a proactive, solution-oriented mindset
Additional information:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $60,800 - $93,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.